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Cloud Computing Expo 2009 East
Delivering Massively Scalable Enterprise IT as a Service
Now is the Time for Enterprise IT to Take the Cloud Very Seriously Indeed!
4th International Cloud Computing Conference & Expo Santa Clara. CA | 2 - 4 November, 2009
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.
Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.
Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.
Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.
The Conference theme is “"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."
Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.
We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.
Top Keynotes, Sessions, Top Delegates The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !
Prague Keynote - 3rd International Cloud Computing Conference & Expo
Building Great Companies on the Cloud
By now, most technologists are sold on the fundamentals of cloud computing. It's a realization of the last 20 years of architecture development. For architects and developers alike, the economics of the cloud mean that "we finally get to do what we've been drawing on whiteboards for years." Companies large and small are taking advantage of the cloud's utility model. What used to cost $20+ million can now be done for $500k on Amazon Web Services. This provides unprecedented opportunity - for new and established companies alike.
In this presentation Roman Stanek, is a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.
Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.
New York Keynote - 2nd International Cloud Computing Conference & Expo
Ahead in the Cloud - The Power of Infrastructure as a Service
Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch.
There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems: Amazon.com.
Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision.
New York Keynote - 2nd International Cloud Computing Conference & Expo
Cloud Computing and the Enterprise
This presentation will draw on IBM’s experience working with customers and operating 13 cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise.
We will discuss the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. We will also talk about standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet.
Dr Kristof Kloeckner, CTO, Enterprise Initiatives and VP, Cloud Computing Platforms of IBM is based in Somers, New York
New York Keynote - 2nd International Cloud Computing Conference & Expo
A World of Many Clouds
Sun is committed to making cloud computing a pervasive reality. Sun's open source philosophy and Java principles form the core of a strategy to provide interoperability for large-scale computing resources through open and transparent cloud platforms that minimize lock-in. Sun envisions a world of many clouds, delivered by different service providers, to meet a variety of business needs.
This keynote session by Sun's Dave Douglas will investigate how enterprise IT operations can take advantage of this emerging world of many clouds to achieve the cost and flexibility advantages that cloud computing allows while maintaining control of their IT infrastructure.
Dave Douglas is Chief Sustainability Officer at Sun Microsystems. He is also, as Sr. VP of Cloud Computing, responsible for Sun's cloud computing business, with a focus on creating reliable, scalable and sustainable computing and storage servers, as well as the company's developer tools and services.
Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars! International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions;
Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.
Leading-Edge Sessions Given in New York, NY, in March '09 Included...
Web-Scale Computing with Hadoop
This session discusses the challenges of web-scale computing, and Yahoo!'s approach to addressing these issues. It provides an overview of Apache Hadoop, an open source distributed computing platform that provides a scalable infrastructure that enables computation across thousands of nodes using over petabytes of storage. The session will provide examples of how Hadoop is being used at Yahoo! and other organizations to address challenges.
Speaker Bio:
Ajay Anand is Director of Product Management for Grid Computing at Yahoo!. He was product manager of Sun's first high availability file and database servers, and then worked in product and marketing management roles in the areas of storage management, middleware and identity management. Previously he was Director of Product Management for SGI's storage products and Aspect's customer management middleware. Anand has an MS in Computer Engineering and an MBA from the University of Texas at Austin, and a BSEE from the Indian Institute of Technology.
On the Path to Cloud Nirvana
How do cloud platforms assure that your application will perform well and meet the high expectations for your end users? In this presentation, we will take these clouds on a test flight - by running an application on a cloud platform, and examining performance bottlenecks and their impact on functionality by looking at how various clouds make it easy or hard to monitor the reliability and availability of applications. Developers and IT managers will leave this presentation with a solid approach to answering the question "is it the cloud, the app, or just me?"
Speaker Bio:
Vik Chaudhary serves as vice president of product management and corporate development at Keynote Systems, Inc., The Mobile & Internet Performance Authority®, and a public technology company in Silicon Valley. He is responsible for leading Keynote's world-class product management team and has extended the company into new markets via 13 acquisitions and geographic expansions. He has spent 19 years in chief executive, marketing and engineering positions at blue-chip and start-up Silicon Valley companies. Before joining Keynote, he was CEO and founder of e-business measurements company Bizmetric, director of product management at database pioneer Gupta Technologies, and software engineering project leader at Oracle. Mr. Chaudhary is a frequent speaker at industry events on software strategy, M&A and new ventures, and has been featured in the New York Times and on the ABC News Nightline program. Mr. Chaudhary holds a B.S. in Computer Science and Engineering from the Massachusetts Institute of Technology.
Cloud Transformation of Business Models, Architectures, and Usage
This session will discuss how Cloud Computing is changing the face of business. The Cloud’s impact is felt in transforming business models, architectures, and usage. We will be discussing the disruption and changes in business models that Cloud is bringing to all forms of businesses, and the areas for the new Cloud Operating Environment that is required for the business models to be successful. Rampalli will focus on various examples in the consumer, small-medium business, and large enterprise markets; and the architectural transformational efforts these firms employ to harness the power of cloud and deliver new performance in business.
Speaker Bio:
In his current assignment (2005 - ) Rampalli is leading an End user R&D function responsible for driving usage model innovation into enterprise platforms and rapid integration into IT /End user environments. Rampalli plays a strategic role as the Enterprise CIO "proxy" for the Digital Enterprise group (DEG) which accounts for greater than 50% of Intel's revenue. His team is leading the charge on game changing enterprise strategies focused on DEG's growth. These include stateless computing/software as a service (SaaS) models, service delivery based appliance and business models in small and medium enterprises (SME) and Data Center virtualization. These emerging usages entail partnering extensively with select end users, software ISVs and systems integrators.
The Anatomy of a Cloud: Public or Private?
Cloud storage comes in two flavors: public or private. Whether you choose to rent cloud storage (a public cloud) or buy cloud storage (a private cloud inside your firewall), there is a lot to consider. This session will review the choices a user faces when evaluating a private versus public cloud storage offering. It will describe data types and identify scenarios where cloud storage is a good choice, and where it is not. We will also cover usage patterns, security, performance and cost implications to educate delegates on the differences between public and private cloud storage.
Speaker Bio:
Sajai Krishnan is CEO of ParaScale. He drives overall strategy and business execution for the company. Before ParaScale, he was General Manager of the StoreVault Division of NetApp, responsible for creating and developing the division's multi-national efforts within the mid-market segment. Prior to this appointment, Krishnan was the General Manager of NetApp's Storage Management Software business, overseeing the company's core management software offerings. Before joining NetApp, Krishnan was vice president at management consultants Booz Allen & Hamilton, and as a partner in the company's Communications, Media & Technology (CMT) practice. Krishnan started his career as a software engineer at Sun Microsystems. Krishnan has an MBA from The Wharton School of the University of Pennsylvania in addition to a master's degree in computer science from Rice University. His B.S. is in electronics engineering from the Indian Institute of Technology in Madras.
Assembling and Using Cloud Services with Service Component Architecture
As more data and code moves into the cloud, packaging and using those resources becomes more complex. Service Component Architecture (SCA), an open standard from OASIS, solves that problem in an elegant way. This session will use live demos to illustrate how to create an SCA service from code and data in the cloud. Once the services are assembled with SCA, we'll illustrate how changes to the services don't affect the applications that use them. The combination of cloud computing and SCA gives your applications maximum flexibility.
Speaker Bio:
Doug Tidwell is a Senior Software Engineer at IBM. He was a speaker at the first XML conference in 1997, and has spoken on technical topics around the world. He works in IBM’s Software Strategy group, focusing on Cloud Computing and SOA. He is the author of O'Reilly's book on XSLT, a co-author of O'Reilly's book on SOAP, and has published dozens of articles and tutorials on IBM's developerWorks site and elsewhere.
The Complementary Cloud
Cloud computing should not be wrongly perceived as an either-or option, compared to other models of on-premise data centers or outsourced IT services. Non-proprietary protocols and fully disclosed interfaces let service consumers assemble solutions from multiple service providers, using each in the areas where its distinctive technologies and high-leverage APIs offer maximum advantage in creating new value -- or releasing it from current IT assets. System integrators can draw on an expanding universe of cloud-based components. This session will examine the current state of play and recommend best practices for buyers, sellers and resellers of cloud APIs and resources.
Speaker Bio:
Peter Coffee, Director of Platform Research at salesforce.com, works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service. He was formerly the Technology Editor at eWEEK, an international multimedia center of expertise in enterprise infrastructure technology and practice. He has more than 26 years' experience in advancing and evaluating information technologies and practices as a software developer, IT manager, consultant, educator, and internationally published author and industry analyst.
Enhanced Security Models for Machine Image Deployments
Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. This session will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment. This session will share a number of security models for IaaS machine images based upon these best practices to illustrate how we can improve upon the security state of the art in Cloud Computing today.
Speaker Bio:
Glenn Brunette is a Distinguished Engineer and Chief Security Architect at Sun. For over 15 years, he has designed and delivered security architectures and solutions supporting a wide array of global customers. Currently, Brunette has focused his efforts on improving security for highly dynamic and scalable cloud-based architectures.
Designing the Cloud
The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.
Speaker Bio:
Russ Daniels is chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP's approach to the cloud. Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Virtualization Power Panel
The Virtualization Power Panel discusses all the latest issues and
implementation strategies for Virtualization technologies.
Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is
highly recommended for both virtualization newcomers and experienced
adopters.
The New Economics of Virtualization
This session explores the latest industry standards and open source
technologies that are helping to open up the benefits of virtualization
to a new segment of the market.
SYS-CON Events announced today that Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), which will take place ...
CloudBerry Lab has started a beta testing program for CloudBerry Online Backup - an application that allows users to backup their data online to their Amazon S3 accounts.
It was once said back in the early ‘90s that “Client/server computing is a little like teenage sex – everyone talks about it, few actually do it, and even fewer do it right. Nevertheless, many people believe client/server computing is the next major step in the evolution of corporate i...
With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, it is hardly surprising that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.
Yahoo! is investing significantly in Cloud Computing to support the company's global applications and audience of more than 500 million users. Yahoo!'s cloud confronts technical challenges at an almost unprecedented scale - requiring tens of petabytes of storage, tens of thousands of m...
SYS-CON Events announced today the latest event in its innovative series of real-world technology conferences, Government IT Conference & Expo, a two-day deep dive into the new wave of Internet-based technologies that are changing the way that Federal agencies leverage, procure and uti...
SYS-CON Events announced today that Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), which will take place ...
Yahoo! is investing significantly in Cloud Computing to support the company's global applications and audience of more than 500 million users. Yahoo!'s cloud confronts technical challenges at an almost unprecedented scale - requiring tens of petabytes of storage, tens of thousands of m...
Unisys Corporation (NYSE: UIS) yesterday moved to overcome CIOs’ concerns about security of data in the cloud, cited by organizations and industry analysts as the top impediment to adopting cloud computing for business needs. Unisys unveiled an innovative cloud computing strategy and s...
Now held three times a year, in New York, Prague, and Silicon Valley, the organizing principle of each International Cloud Computing Conference & Expo remains the same: our aim is to ensure, through an intense and carefully chosen program of technical and strategic breakout sessions, t...
Now held three times a year, in New York, Prague, and Silicon Valley, the organizing principle of each International Virtualization Conference & Expo remains the same: our aim is to ensure, through an intense and carefully chosen program of technical and strategic breakout sessions, th...
With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, SYS-CON.TV recently invited four leading industry thought leaders to discuss how Cloud Computing brings the economics of the Web to Enterprise IT and where th...
View Amy Hodler, Director of Product Management at VDI experts Tranxition, in discussion with Virtualization Conference & Expo chairman Jeremy Geelan, on SYS-CON.TV - recorded live at the 5th International Virtualization Conference & Expo held in New York City, March 2009.
SYS-CON's Cloud Computing Expo Europe 2009, held in Prague, Czech Republic, finished on May 19th, since when many blogs and articles have been appearing analyzing the many sessions and discussions that featured at the event. A very interesting angle was raised in a post-conference blog...
By now, most technologists are sold on the fundamentals of cloud computing. It's a realization of the last 20 years of architecture development. For architects and developers alike, the economics of the cloud mean that "we finally get to do what we've been drawing on whiteboards for ye...
David Hanacek, a VCP who joined VMware in May 2005 as Sr. Systems Engineer covering Eastern Europe and recently took on a new role as Product Marketing Manager, EMEA, presented a General Session at the Cloud Computing Conference & Expo Europe (www.cloudexpo-europe.com) on Monday May 18...
SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.
Cloud Computing Bootcamp
Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.
Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.
VirtenSys, Ltd, the leader in delivering innovative PCI Express ® -based I/O Virtualization (IOV) switches for data centers, today announced the... Read more at VMblog.com.
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun