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The Only Enterprise IT Event in 2010
Covering the Entire Scope of the
Cloud Computing Spectrum |
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Cloud computing is steadily becoming an integral 
part of the enterprise computing environment. |
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Cloud Expo was announced on February 24, 2007, the day the term "cloud computing" was coined. That same year, the first Cloud Expo took place in New York City with 450 delegates. Next April, Cloud Expo is returning to New York City with more than 5,000 delegates and over 100 sponsors and exhibitors.
"Cloud" has become synonymous with "computing" and "software" in two short years. Cloud Expo is the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in Cloud Expo worldwide.
The cloud is certainly a compelling alternative to running all applications within a traditional corporate data center. But moving from theory into practice is where things get complicated, and this is where attending a top industry event like Cloud Expo comes in.
No one can take full advantage of cloud computing without first becoming familiar with the latest issues and trends, which is why the organizing principle of the 5th International Cloud Conference & Expo on April 19-21, 2010 - is to ensure - through an intensive three-day schedule of keynotes, general and breakout sessions, and our bustling Expo Floor - that attending delegates leave the Jacob Javits Convention Center with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.
Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.
The Jacob Javits Convention Center is the only place to be April 19-21, 2010, if you build, sell or purchase applications or infrastructure delivered as a cloud service. End users, IT professionals and vendors are all encouraged to participate.
| Whether you're an enterprise or small to medium business, you'll soon be benefiting from the Cloud. Join your peers in New York City April 19-21, and maximize those benefits already in 2010. See you in New York! |
–Jeremy Geelan
Conference Chair
5th Cloud Computing Expo |
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| A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates! |
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Cloud Expo New York will feature 200+ technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
All the main layers of the Cloud ecosystem will be represented in the 5th International Cloud Computing Conference & Expo - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, sponsor, exhibit and network in this April in New York!
The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
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| Themes & Topics to Be Discussed in 200+ Technical Sessions |
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• SaaS, PaaS, and IaaS
• Storage as a Service
• Cloud Standards
• Green IT
• Application Portability
• Automation
• High-Performance
x Computing
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Performance Monitoring
x for Cloud Applications
• Vendor Lock-in vs.
x Open Cloud
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• Web-scale Computing
• In-Cloud Data Encryption
• Cloud-Delivered Security
• Cloud Reliability
• Cloud Serviceability
x & Architecture
• Elastic Computing
• Secure Cloud Computing
• Cloud Management
• Cloud Databases
• Private vs. Public Clouds
• Cloud Computing &
x SOA Scalability
• Hadoop as a Service
x (HaaS)
• Internal Clouds
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• Cloud Analytics
• Cloud Computing & SMBs
• Cloud Applications
• Enterprise Cloud
x Orchestration
• Fabric Computing
• Eclipse & Cloud Computing
• HPC in the Cloud
• Cloudbursting
• Multi-Cloud World
• Cloud Computing
x Interoperability
• Cloud Internetworking
• Virtual Private Inter-Cloud
• Java Enterprise Clouds
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| Benefits of Attending the Three-Day Technical Program |
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LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint. |
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HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems. |
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SEE what the potential benefits - and pitfalls - are of moving to the cloud. |
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DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications. |
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FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated. |
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ATTEND our one-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration. |
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MASTER how to improve business agility while lowering operating and capital costs within the enterprise. |
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LEARN what works, what doesn't, and what's next. |
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| Benefits of Visiting the Cloud Expo Floor |
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VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars. |
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ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world. |
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WIN software and services offered by sponsors & exhibitors in various drawings |
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VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio. |
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RELAX in our Beanbag Lounge and take advantage of our free wireless broadband. |
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The convergence of SOA and Cloud Computing is now so clear as an industry-wide trend, SOA in the Cloud track will cover rich content focus at the Cloud Expo In New York.
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The rise of RIAs and cloud computing are spawning the need for contextual apps that take advantage of specific functionality offered by operating systems and devices. RIAs in the Cloud track is designed to examine all aspects of RIAs and the cloud.
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Cloud Expo Articles & Feature Stories By Robert Eve  Large enterprises and government agencies are drowning in data. IT teams deploy a myriad of data warehouse-centric solutions – BI, predictive analytics, data and content mining, portals and dashboards – to harness and deliver data for intelligent decision-making. Yet, large enterprises are also expected to act like start-ups: nimble, agile and flexible to adapt to ever-changing market conditions. Nov. 25, 2009 01:30 PM EST | By Ernest de Leon  As a preface to the series of articles I will be writing on the Value Proposition and Business Cases for Cloud Computing, I wanted to discuss the layers below and within the cloud. It is important to understand what each of the layers is composed of, what the intended function of that layer is, and how these layers interact with each other. By simplifying the cloud computing concept into layers, it is easier to define the roles within the overall structure and explain where your business fits in... Nov. 25, 2009 10:00 AM EST | By Yeshim Deniz  I've been at this 35 years and I've seen sea changes come and go. If you step back for a moment and look from a broad perspective, we've lived through the mainframeclient/server world and the Internet world. And now, the next sea change is cloud computing. The reality is that visionaries talk about sea changes before things change at the enterprise or SMB level. The way we look at the cloud is there's potential for sea change there, centralizing the capacity to lower costs and improved efficienc... Nov. 24, 2009 09:15 PM EST |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |


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Cloud Computing Power Panel Live from Times Square
View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.
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Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.
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The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market. |
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Latest Cloud Expo News By Yeshim Deniz  Rackspace Hosting announced a new service to assist its e-commerce customers this holiday season. The Rackspace Holiday Shopping Mall, a promotional area hosted on NoMoreServers.com will offer discounts and coupons to encourage holiday shopping and highlight the benefits of using e-commerce. Rackspace counts more than 2,000 e-commerce stores among its customers. The Rackspace Holiday Shopping Mall is the first of its kind for Rackspace Hosting. The website will feature offers from retailers who ... Nov. 25, 2009 12:30 PM EST | By Tony Bishop  All this while the IT team is faced with another reality, the main corporate datacenter has 6-18 months left in terms of shelf life. The datacenter's power distribution and patch panel design was not built to handle the massive density and cooling power requirements. The sprawl of unstructured data, app servers, web servers and now virtual machines is proliferating at a pace that will force a space crunch in a time frame that is counter to the challenge from the business in terms of capital pres... Nov. 24, 2009 10:15 PM EST | By Jeremy Geelan  Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength. Nov. 24, 2009 02:15 PM EST |
Conference News & Updates  By Carmen Gonzalez SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.  By Fuat Kircaali This year's West Coast conference had 1,700 pre-registered delegates on the Friday before the conference opened. More than 500 additional registrations came in over the weekend and on-site registrations, which brought the number of delegates who registered and attended for the conference to roughly 2,250, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.  By Carmen Gonzalez 5th International Cloud Computing Conference & Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City with more than 5,000 delegates and over 100 sponsors and exhibitors participating in the conference. Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. "Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and CEO of SYS-CON Events. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo."  By Cloud News Desk SYS-CON's 4th International Cloud Computing Conference & Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 40 sponsors with over 2,000 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show.  By Cloud News Desk The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.  By Jeremy Geelan Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength. The 5th International Cloud Computing Conference & Expo, to be held April 19-21, 2010, at the Jacob Javits Convention Center in New York, NY, announces that its Call for Papers is now open.  By Ellen Rubin The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.  By Bill Roth The most anticipated talk of the day yesterday, at the 4th International Cloud Computing Conference & Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.  By Roger Strukhoff Yahoo! aims to be one of the 800-pound gorillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments."  By John Savageau Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.  By Carmen Gonzalez The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. |
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Save $800
on your “Gold Pass” Registration! Call 201.802.3020 or click here to Register Early Bird Expires November 30th.
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Submit
your speaking proposals for the upcoming New York, Prague, California, or Tokyo events. Call for
keynote opportunities!
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Please Call
201.802.3021
events (at) sys-con.com
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague and Tokyo, is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez. |
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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| 5th Cloud Expo announces the welcome return to New York City of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com, CTO of AW20.co.uk and creator of the OpenBlueDragon CFML runtime engine, Williamson also led both the inaugural Cloud Computing Bootcamps at this event in 2009, to rave reviews. |
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Cloud Expo Blogs Live By Udayan Banerjee  Though different cloud service providers are following different strategies, these are the two uniquely different approaches. Others either are similar to one of these or fall somewhere in between. I have excluded SaaS from this discussion - you can see the comparison between IaaS, PaaS and SaaS on this post on Cloud Strategy. Nov. 25, 2009 01:30 PM EST | By Nadezhda Lukyanova  In CloudBerry Lab we are always thinking how to bring more value to our users. Since we use Amazon S3 heavily ourselves it is easy sometimes to identify things that will make CloudBerry Explorer a better tool and the ability to Search for a specific data is one of them. Nov. 25, 2009 11:00 AM EST | By David Strom  While the idea may not be on many IT radar screens yet, a few shops are beginning to implement these tools as a way of keeping their desktops inside the data center where they can be more readily managed, updated, and secured. The idea has some merit, particularly for those of us that began our [...] Nov. 25, 2009 11:00 AM EST | By Mark O'Neill  Token translation using SAML is now quite an established way to allow applications in one security domain to communicate with applications in another security domain, on behalf of a user whole identity does not have to also flow with the data. For more Nov. 25, 2009 10:30 AM EST |
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MARCELLO
Unisys |

SHUGAR
Yahoo! |

SARWAL
Oracle |

COFFEE
Salesforce |

KHAN
Sybase |

BISCIGLI
Cloudera |

BRUNETTE
Sun |

FEINBERG
EMC |

NAUGES
Revevol |

BORUFF
CSC |

NEERDAELS
Yahoo! |

SNEAD
Attorney |

EWE
Cenzic |

SOLTERO
SpringSource |

BAHAR
ParaScale |

BISHOP
Adaptivity |
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