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| Using APIs to Extend Your Business Reach |
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In this session join Alistair Farquharson, Chief Technology Officer of SOA Software, as he shows how businesses are harnessing the power of APIs to reach new customers and markets. Alistair will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.
- A brief history of the API
- How to use APIs to make money, save money, build brand
- "Appification" and the innovation model of the open API
- API management nuts and bolts, and best practices
- Why Enterprise APIs are important
- Some great examples of companies doing it right
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| A New Programming Paradigm for the Cloud |
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The cloud has raised the bar and changed the game for software development. However, the current software development paradigms are fundamentally introverted and rooted in a siloed approach to development. The cloud provides an opportunity for the emergence of a silo-free and elastic programming paradigm that is built to automatically scale and enables inside-out integration at its core.
In this session, we will discuss the seven defining characteristics of this elastic programming paradigm and their implications.
Please visit NextAxiom at www.nextaxiom.com.
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| Accelerate Enterprise Cloud Deployment and Gain Total Cloud Control |
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Speaker:
Anand Akela
Sr. Principal Product Director
Oracle
Track:
Moving to the Cloud in Practice
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According to a 2011 survey by the Independent Oracle User Group, over 50% of Oracle’s customers have deployed or are considering deploying private clouds. Most private clouds today support non-production workloads because enterprises are unable to deploy mission-critical applications in their private cloud. In this session, you will learn how the same Oracle technology that powers the Oracle Public Cloud enables you to deploy mission-critical applications in your cloud. Learn how Oracle Cloud Management solutions bring together three essential capabilities we call Total Cloud Control:
- Complete cloud lifecycle management, including capabilities such as cloud setup and configuration, policy-driven resource management, self-service access, metering and chargeback
- Integrated cloud stack management, including the entire Oracle stack ranging from Oracle Fusion Applications, Oracle Fusion Middleware, Oracle Database and Hardware—as well as key non-Oracle technologies
- Business-driven application management, which enables application performance to be optimized based on the real-time experience of end-users;
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| Adopting Cloud Apps? Addressing Data Security, Privacy, & Compliance Challenges |
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Speaker:
Varun Badhwar
Vice President, Product Strategy
CipherCloud
Track:
Cloud Architecture, Security & Performance
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The benefits of cloud computing are well documented: faster time to value, lower total cost of ownership, and greater scalability. So, what's holding up adoption? Concerns include data security, data privacy, loss of governance, regulatory compliance, and data sovereignty. How should organizations address these challenges to leverage the proven benefits of cloud computing?
In this session, we’ll shed some light on these complex issue, discuss how migrating to the cloud impacts regulatory and compliance requirements, cover case studies on how global institutions have securely adopted the cloud, and examine emerging best practices on retaining control over sensitive data in the cloud.
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| Big Data and the Cloud |
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Speaker:
Anjul Bhambhri
VP, Big Data & Streams
IBM
Track:
Big Data & Cloud Computing
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Organizations in every industry, regardless of size or geography are embracing cloud computing as a way to reduce the complexity and costs associated with traditional IT approaches. This reality is driven by three related shifts:
- Customer, employee and partner expectations are changing as self-service consumption of technology and services becomes the norm.
- The economics of computing are changing as organizations access world-class computing power, now available anytime, anywhere.
- Faster delivery of higher-value products and services is now mandatory to address formidable competition and escalating customer and shareholder expectations.
In this session delegates will learn how, in the era of smarter computing, any enterprise can apply the transformative power of cloud computing to reinvent the way it does business and improve economics. For example, cloud-based, real-time analytics can help save more than 50 percent in business insight-related costs, and collaborative business process services can help increase employee productivity by 25 percent.
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| Big Data Power Panel |
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In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan, industry-leading IT executives of Big Data- focused companies will discuss such topics as:
- Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?
- How is Big Data impacting storage and networking architecture in data centers?
- How about the intersection of Big Data Analytics and Cloud Computing - how big a sector is that and why?
- What's the difference between Big Data and Fast Data?
- Why is the healthcare sector so often put forward as a prime use case of extracting value from Big Data?
- What other verticals are forging ahead making strategic use of Big Data?
- Will the Internet one day collapse under the weight of all the zettabytes???
Which companies today are going to need to climb about the Big Data bandwagon who may not realize it at present?
- Where will we be in 5 years time?
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| Building a Private, Public, or Hybrid Cloud? Simplify Your Cloud with Oracle’s Complete Cloud Solution |
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Speaker:
Ayalla Goldschmidt
Sr. Director, Fusion Middleware & Java Platform
Oracle
Track:
Cloud Action Points / Best Practices / Case Studies
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Whatever your course, meet Cloud complexity head on with a unified approach to handle extreme performance, reliability, availability, and simplicity. In this session hear industry experts reveal the underpinnings for the Oracle Public Cloud as well as technology best-practices for developing private and hybrid cloud architectures using Oracle’s Engineered Systems together with Oracle Fusion Middleware. Oracle Fusion Middleware is a complete array of technologies enabling you to embrace the paradigm shift of Cloud computing and take full advantage of the cost savings and improved agility they promise. Together with Oracle Exalogic and Oracle Exadata provide the world’s first and only integrated engineered system, which provide enterprises the best possible foundation for running enterprise applications with the performance, elasticity, reliability, and scale characteristics expected for cloud-based applications.
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| CEO Power Panel | Cloud & Big Data Strategy Viewed Through the Lens of Business Value |
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In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan and featuring leading CEOs in the Cloud Computing and Big Data space, participants will be discussing such topics as:
- Is it just wishful thinking to depict the Cloud as more than just a technology solution? If not, then what concrete examples best demonstrate cloud computing as an engine of business value?
- Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?
- Do you agree that Cloud computing is basically to technology what credit is in the financial services industry: i.e. it enables companies to leverage capabilities that they don’t own. Or are there better analogies?
- Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?
- How exactly does the cloud enable companies to be better positioned to innovate around new products and services?
- Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?
- So, three to five years out, what are the Cloud / Big Data markets going to look like?
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| Cloud VDI: Leveraging the Full Potential of the Cloud |
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Speaker:
Joe Corvaia
VP, Cloud Services
Evolve IP
Track:
Cloud Storage Virtualization Testing | APIs
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Virtual Desktop Infrastructure (VDI) has been a hot topic in the IT community for years but
delivery models have limited its use. Today there are real options for using the technology
to truly replace the existing desktop infrastructure to realize tangible benefits. Today’s
Cloud-sourced VDI offers the enterprise new opportunities for security, centralization,
mobility, and business continuity while avoiding much of the upfront investment of
traditional in-house deployments. Utilizing cloud-based VDI to centralize application
deployment, secure corporate property, or scale the IT enterprise brings flexibility and a
layer of abstraction that was not previously available. There are many different delivery
strategies on the market with different benefits, nuances, and use-cases. While most agree
that IT’s consumption of infrastructure is changing drastically, how do you choose which is
the right model for your business?
Join Joe Corvaia for a deep-dive into:
- Different desktop deployment models
- How enterprises are currently utilizing these architectures
- Benefits including centralized application publishing, security, and administration
- Hosting and presenting critical line-of-business applications
- Managing performance and application rendering in a Cloud-based delivery mode
- Investment protection and virtual desktop TCO principles
- Practical examples and use-cases
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| Cloudbursting...A Game Changer for the Little Guy |
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Speaker:
Scott Houston
Founder & CEO
GreenButton
Track:
Hot Topics
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There’s been much hype over benefits of the “Cloud” but it’s now becoming a game changer for smaller businesses. Previously, rendering movies, developing new drugs, or prototyping new designs required a large data centre, buying numerous servers, storage/switches, and hiring an army of IT “ants” to manage the environment - reserved for larger/wealthier companies. This session will show how Cloudbursting helps smaller companies avoid expensive capital infrastructure purchases, rent infrastructure, acquire software licenses, etc., offsetting costs.
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| Clouds Are All About APIs |
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In this session, Mårten Mickos will address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud computing? Specific issues he will discuss include:
- Why are APIs so important in clouds?
- Do APIs have to be open?
- How fast or slow will standardization in the cloud be?
- Why is ensuring high availability for the cloud is service critical?
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| Copyright and the Cloud: Publishing, Content Workflow and Licensing |
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Speaker:
Christopher Kenneally
Director of Business Development
Copyright Clearance Center
Track:
Cloud Perspectives
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Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows: Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
Among research institutions and other knowledge-intensive enterprises (e.g., R&D units, medical research teams, etc.), widespread adoption of this new cloud functionality will bring dramatic changes in the ecology and characteristics of content use and re-use. Repertory-style licensing is already an important component to facilitate this shift in knowledge workers’ and researchers’ workflows. Indeed, as cloud-based content usage increases, repertory-style licensing will likely become an ever more critical and indispensable part of the toolkit for collaboration and content-sharing.
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| CTO Power Panel |
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In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan, industry-leading CTOs & VPs of Technology will discuss such topics as:
- Which do you think is the most important cloud computing standard still to tackle?
- Who should and shouldn’t be using a PaaS product today, and why?
- Can a public cloud ever be truly secure?
- How important is open source to Cloud Computing & Big Data?
- "Mission-critical apps are now safe in the cloud" True or false?
- In your company how important a component is is mobility in your cloud thinking?
- If we now have "elastic IT" does that mean you view yourself as an "elastic CTO"???
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| Cyber Security in the Cloud: Trends, Challenges & Solutions |
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Speaker:
Steve Orrin
Sr. Security Architect & Principal Engineer
Intel
Track:
Cloud Architecture, Security & Performance
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Information Security and Risk has become a top concern of IT organizations and consumers alike. Concern about inadequate Info Security remains the #1 obstacle to greater adoption of Cloud Computing, according to Intel’s research. The rapid growth of Mobile and IP-connected Embedded devices, Cloud Computing, Social Networks, and “Consumerization of IT” is being met with, and in some cases contributing to, an escalating number and complexity of Cyber-threats. Tenants of the cloud need the ability to assess security standards, trust security implementations, and prove infrastructure compliance to auditors. This session will describe technologies and capabilities that provide reporting on the configuration of the virtual infrastructure used by the customer VMs and tie this to a verifiable measurement of trust in the hardware and hypervisor. This allows customers to be sure the provider is following security best practices, can pass a regulatory audit, and be assured that the provider’s platforms are booting from a secure root of trust, protected from root-kits and other malware.
This session will describe the hardware and software methods by which these measurements, configuration of the virtual infrastructure, and events reported by the infrastructure are used to generate dynamic and detailed compliance reports and enforce security policies.
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| Deliver on the Promise of Internet Scale Design and Architecture |
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Speaker:
Marc Jones
Vice President of Product Innovation
SoftLayer
Track:
Cloud Action Points / Best Practices / Case Studies
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Cloud computing revolutionized application design, and changed the way people think about infrastructure. The rise of cloud computing coincided with a new generation of applications and services that required scale. New architecture and design had to take into account low latency network connectivity, geographic distribution, large real-time data stores, the ability to meet demand (while not knowing exactly how much demand to handle), and so much more. We refer to this as Internet Scale. We see a market trend with prospects and customers asking for hybrid hosting environments that include public cloud, private cloud, dedicated servers, storage and managed hosting. Leveraging these products and services they want to architect and deliver a solution that is Internet Scale. From a technology perspective, what is Internet Scale? Is it really viable to build to Internet Scale in a hosted environment? What does it take to achieve true Internet Scale?
This session will focus on the enabling technologies, design, and architecture of Internet Scale solutions. It will go beyond GHz, RAM size and network throughput to focus on a comprehensive approach that covers everything from hardware to application design to deployment. Join Marc Jones for a discussion on best customer and technology practices in the hosting industry.
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| Elastic IT: How the Cloud Can Benefit Organizations of Any Size |
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Speaker:
John Peterson
Vice President of Technical Services
Barracuda Networks
Track:
Cloud Action Points / Best Practices / Case Studies
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Cloud delivered security, often called Security-as-a-Service, has quickly gained popularity over the past couple of years. Parallel with this growth, corporations have continued to do more with less, while addressing the challenge of keeping up with today’s evolving threat landscape. Organizations must keep track of the latest outbreaks, upgrade systems, manage policy, tune signatures, deal with the performance limitations of security, and the list goes on.
As a result of this burden, IT organizations have looked to the cloud to offload the challenge of security management and take advantage of the elasticity which the cloud offers. In this interactive session, we’ll explore this shift, its benefits, and discuss best practices, including case study examples that organizations can use to scale up or down the computes required to deliver this security as they expand and contract over time.
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| Evolution of IT to the Cloud |
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Speaker:
Treb Ryan
Co-Founder & CEO
OpSource
Track:
Moving to the Cloud in Practice
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IT has already jumped on the SaaS bandwagon. They’ve realized that it is easier to use a SaaS application than to build and support a custom application in-house. As cloud computing becomes increasingly pervasive, businesses will move more and more of their infrastructure into a public or private cloud, initially looking to benefit from the economics and efficiency. As end users become more familiar with consuming infrastructure on-demand, the role of IT will change from being more project-oriented to being more service-oriented, essentially delivering IT-as-a-Service.
Historically, IT initiatives have been implemented on a per-project, integration basis—essentially, the antithesis of how cloud consumption models operate. How, then, would organizations rectify their business and IT objectives to ensure they remain on similar paths?
The answer is to take IT to the cloud as well.
This transition, though, will require a fundamental shift in thinking with IT breaking out of a project or department-centric model and moving toward a more strategic, business-oriented approach. Like other applications being taken to the cloud, IT must be nimble, drawing from the market for proven solutions it can implement and customizable on the fly. Additionally, organizations must expand beyond simply focusing on delivering an IT project to enabling business outcomes, speeding development and being flexible enough to scale quickly.
The result is an IT structure that is no longer a cost-center, but a core driver of activities that bring in revenue and support the overall business’ success. It may sound like a radical change today, but businesses that carefully guide this transformation will stand to reap significant long-term benefits.
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| Fighting for the Prize – Securing Big Data Input, Storage and Output for Valuable Analytics |
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Speaker:
John Thielens
Chief Security Officer
Axway
Track:
Big Data Techniques & Technologies
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One of the most widely asked questions about Big Data today is, “How do we get valuable analytics from Big Data?” Or, how do we get the prize? As data continues to grow exponentially, so does the variety of data (structured and unstructured) coming from humans, machines and applications. In order to pull valuable information from it all, proper data gathering is critical, and the output of that data needs to be timely and accurate, with a flexible method of delivery.
Unfortunately, it is not easy to maintain quality and security of data input and feeds on such a grand scale, and the result is less valuable output. Security and proper movement of data are key to ensuring accurate, valuable analytics. Join John Thielens, CSO, Axway for a candid discussion on the importance of securing data input and feeds and how to get the prize – valuable analytics – from Big Data.
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| General Session | Cloud – Vision to Reality |
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Speaker:
Andy Schroepfer
VP of Strategy & Enterprise
Rackspace Hosting
Track:
All Tracks
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There is no longer any question that the cloud computing model will be the prevailing style of delivery for computing over the coming decades; Forrester Research predicts that the global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020. Greenfield application development projects can be designed from the outset to benefit from cloud computing features such as elastic scalability, automated provisioning, infrastructure level APIs, object storage services and middleware services such as message queues and key/value stores. However, for existing legacy applications the journey to cloud is not quite so straightforward.
Understanding the impact of factors such as security/compliance, application architecture, integration, the pattern of demand and operational maturity is crucial when performing a cloud feasibility assessment. Additionally, many organizations perceive cost-reduction as one of the primary benefits of adopting a cloud hosting model. In practice however, this is not always an accurate assumption. There are nuances to the financial analysis: public cloud computing is not necessarily cheaper than traditional dedicated hosting. Furthermore, there are considerations around the impact on Total Cost of Ownership (TCO), transformation/migration costs and the position of an organization with the IT lifecycle.
During this session, we will explore each of these areas in order to illustrate some of the factors an organization needs to consider when contemplating a migration to the cloud.
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| General Session | Effectively Leveraging the Cloud for Better User Experience |
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The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, we will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.
This session will explore:- Using the flexible nature of cloud computing to rapidly design and deploy integrated enterprise applications
- Leveraging the cloud for a highly visible and transparent development process
- Using a Service-Oriented Architecture (SOA) to create a hybrid cloud
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| General Session | Executing Enterprise Clouds |
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Speaker:
Bill Lowry
Vice President, Cloud Services
Terremark
Track:
All Tracks
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For years, IT departments have organized their processes, employees, and business relationships around owning and operating the core IT assets in an enterprise. The current wave of cloud services can have a powerful effect on enterprise IT, with the potential for significant cost savings and operational efficiencies. To achieve these benefits, IT departments will have to integrate new ways of thinking about how IT resources are delivered.
Bill Lowry, VP of Cloud Services at Terremark, will discuss the major factors driving cloud adoption for the enterprise, relate how the adoption of cloud technologies is changing the way IT departments will operate, and review case studies showing how businesses have used cloud services to achieve these benefits.
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| General Session | Fuel Your Cloud with Metered, Virtualized Middleware |
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Traditional middleware is not suitable for the Cloud: it’s simply too complex and it does not provide a pay-per-use charge model. In this session we will discuss a new middleware paradigm for developing and integrating applications: metered, virtualized middleware. The virtualized attribute allows you to easily build and run new applications in the cloud reusing existing on-premise application functionality.
The metered attribute has two aspects: it provides a usage-based charge model for the middleware itself and it provides a built-in, metered charge model, much like electricity, for your new applications.
Please visit NextAxiom at www.nextaxiom.com.
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| General Session | Oracle's Public Cloud - An Enterprise Cloud for Business-Critical Applications |
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Speaker:
Sandeep Banerjie
Sr. Director of Product Management, Oracle Public Cloud
Oracle
Track:
All Tracks
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For enterprise class cloud services, companies need a broad, comprehensive and flexible platform for their applications. The Oracle Public Cloud, which offers a broad set of best-in-class, integrated services that are secure, elastic, and 100% open standards-based, offering organizations choice in development and deployment of business critical applications. Attend this General Session to learn about how these subscription-based services can speed your application development and deployment time, offer the flexibility of application portability, and the ease with which you can access, use, and manage them.
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| General Session | The World According to Cloud |
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Are you aware of the new reality that cloud computing is bringing to bear? Cloud is not as global as you might think. Even heaven needs a place on earth and for the cloud to touch base it needs to find the right data center. CoreSite and Interxion will introduce some of their customers, case studies and share insights on key trends in cloud usage and adoption in the US and Europe.
What you’ll take away from this session: - How to remain competitive and manage your growth.
- Connect to our cloud community.
- Opportunities to accelerate your revenue.
- Start using our Trans-Atlantic value chain of partners.
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| How To Build a Secure Cloud Service: Safely Delivering SaaS from IaaS |
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Speaker:
Rand Wacker
Vice President of Product Management
CloudPassage
Track:
Cloud Architecture, Security & Performance
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For many of the same reasons that software-as-a-service is catching on with enterprise buyers, delivering web services on top of infrastructure-as-a-service architectures is appealing to the SaaS developers. Operational agility, lower CapEx, and a broad array of tools and services are on tap that make both public and private IaaS clouds a great platform to build on. But how do you do this securely, especially in the public cloud where you have no access to the network or hypervisor your servers are running in?
Furthermore, for many SaaS providers, the person charged with security considerations isn’t a CSO or IT specialist, but rather, a “DevOps” guru – someone with their hands in both development and operations. While the traditional security professional is focused on compliance and security rules, this new crop is more concerned with continuous development and high availability.
In this session, CloudPassage VP of Product, Rand Wacker, will break down the top security considerations that are specific to the cloud and offer practical steps for securing cloud-based application development. He’ll also address the following:
- Why perimeter-centric and hypervisor-based security doesn’t work in the cloud
- Which components of cloud security are the customer’s responsibility and which belong to the service providers
- Which layers of security are the must-haves for those just getting started
- Why the cloud server itself has to be self-defending (i.e. if you put a server out into the cloud, usually it’s being attacked within 30 minutes)
- Real-world success stories of self-protecting and autonomous servers in the cloud that are surviving the higher exposure level to threats and vulnerabilities
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| Leverage Cloud Technology to Power Your Office |
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Speaker:
Jason Silverglate
CEO
Fortress ITX
Track:
Cloud Action Points / Best Practices / Case Studies
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Want to save your business money? Of course you do. What if we could show you a way to use the cloud in and around your office, get your workforce mobile, make communication faster and easier, AND reduce OPEX? We can. Jason Silverglate will present a “how to” analysis of what cloud technology can do for the modern office, of any size.
Jason Silverglate, CEO of Fortress ITX and its subsidiaries, has been redefining computer technologies and strategies since 1997. Leading a successful conglomerate of more than 40 knowledgeable IT professionals, Silverglate oversees trusted services such as managed hosting, private cloud and IT integration. He’s an expert when it comes to using the cloud to improve business efficiency and cost-effectiveness. Silverglate can show you how incorporating hosted PBX, hosted email, and even hosted desktop (virtual desktop infrastructure) methodologies can help optimize office efficiency AND save your enterprise money.
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| Opening Keynote | Mission-Critical Applications in the Cloud – Myth or Reality? |
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Speaker:
Henry Fastert
Chief Technologist and Managing Partner
SHI
Track:
All Tracks
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In this Cloud Expo Keynote, Henry Fastert, SHI’s Chief Technologist and Managing Partner, will share insight on how the latest generation of cloud computing is now capable of addressing the needs of the enterprise mission critical applications. These mission-critical applications require computing infrastructure that is secure, optimizes performance, and is highly resilient. The purpose of the keynote is to highlight how the latest cloud computing designs have evolved in terms of security, availability, and overall service quality to meet the needs of mission critical applications. During the course of the session, many of the key adoption questions will be addressed including:
- How are cloud designs addressing the key security issues such as intrusion protection and data privacy?
- Can cloud designs handle high availability service levels? (Security, Performance, High Availability)
- How can new cloud designs optimize overall service quality?
- What are the key considerations in developing a cloud migration plan?
As a result of the keynote, Cloud Expo attendees will be able to better understand why the newest cloud designs are ready for mission critical applications and how to leverage these designs for both private and multi-tenant cloud services.
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| Public and Private Clouds: What Every Company Needs to Know |
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Speaker:
Jeff Samuels
CMO
GoGrid
Track:
Moving to the Cloud in Practice
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Deploying the right technology solutions can significantly increase a company’s productivity and
profitability. However, for most companies today, lowering the total cost of ownership (TCO) of
their technology infrastructure is a top priority and they’re now evaluating cloud computing as
a viable option to meet their needs.
As companies and enterprises expand their technology footprints, they need to carefully weigh
and understand the various infrastructure solutions available to them including both Public
and Private Clouds. Buyers must beware—many of the supposed cloud options are dated,
expensive, and consume huge amounts of human capital that in the end don’t result in cost
savings.
In this session, GoGrid CMO Jeffrey Samuels will discuss many of the alternatives that let companies
take advantage of dedicated and private cloud infrastructure and offer true cloud capabilities:
elasticity, pay-as-you-go pricing, on-demand functionality, and SLA-guaranteed performance.
In this session, attendees will learn:
- The difference between Public, Hosted Private, and internal Clouds
- An introduction to Hosted Private Clouds
- The advantages and disadvantages of each type of cloud from a cost/benefit and
feature/pricing standpoint
- How to determine which type of cloud is right for your business
- How other enterprises are leveraging Public and Hosted Private Clouds
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| Running Big Data Applications on Eucalyptus IaaS Cloud |
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Speaker:
Govind Rangasamy
Director of Product Management
Eucalyptus Systems
Track:
Big Data & Cloud Computing
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Infrastructure as a Service cloud platforms enable enterprise to experience agility. Infrastructure agility is key in deploying Big Data platforms and applications. As datasets grow in size and numbers in the enterprise, there needs to be a place to store, secure and analyze the datasets. IaaS clouds like Eucalyptus, with the industry's de-facto standard IaaS API implementation, can be “the place” to enable enterprises to deploy Big Data analytics and applications.
Because all data is now in a centralized secure system, it becomes easier to enforce precise and well documented security policies on sensitive data. The combination of flexibility, rapid automation, speed with which you can dynamically, programmatically control infrastructure using Eucalyptus IaaS API, enable enterprises to develop, test and deploy new big data applications at a fraction of cost that's never been possible before. Come and learn how Eucalyptus with its vast ecosystem of Big Data industry partners enable your organization to realize your Big Data vision.
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| Scaling Big Data in the Cloud |
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Speaker:
Cory Isaacson
CEO
CodeFutures Corporation
Track:
Big Data & Cloud Computing
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Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Data platforms?
In this session Cloud Expo delegates will get the answers to these questions and more, gained from real-world experience with dozens of high-volume, data intensive applications. You will learn exactly what it takes to scale your data tier, and how to keep it reliable – despite the challenges presented in Cloud environments. The session will also provide a quick review of the primary types of database platforms, enabling you to choose the besttechnology for your application challenges. The session will close with a high volume social application/gaming case study, showing you exactly what it takes to run a high-volume, multi-terabyte database infrastructure in the cloud.
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| Storage 3.0: Cloud Architectures Drive Tectonic Shifts in Storage Design |
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Speaker:
Kevin Brown
CEO
Coraid
Track:
Cloud Storage Virtualization Testing | APIs
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Building a cloud computing environment with on-demand access to compute, network, and storage resources requires an elastic infrastructure at multiple levels. Virtualization combined with x86 servers has transformed the way we scale out compute resources. Unfortunately, legacy Fibre Channel and iSCSI storage architectures are rooted in rigid mainframe-era designs, and are fundamentally mismatched with the dynamic, shared modern data center.
In this session, learn how Ethernet SAN architectures leverage off-the-shelf hardware, standard Ethernet, and distributed storage processing to enable a building block approach to scalability - no forklift upgrades required. With Ethernet SAN, capacity and performance both scale linearly with user demand without forcing users into a complex tiered storage environment to deal with price-performance tradeoffs. Now the same storage building blocks can be configured for backup or production, virtualization or database, enabling a flexible one-tier-for–all architecture. Learn how organizations today are already leveraging Ethernet SAN as the storage backbone of their dynamic public and private cloud architectures.
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| The Java EE 7 Platform: Developing for the Cloud |
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Speaker:
Arun Gupta
Java EE & GlassFish Guy
Oracle
Track:
Hot Topics
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This session introduces the Java EE 7 platform, the latest revision of the Java platform for the enterprise. The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements.
Furthermore, Java EE 7 continues the ease of development push that characterized prior releases by bringing further simplification to enterprise development. It also adds new, important APIs such as the REST client API in JAX-RS 2.0 and the long awaited Concurrency Utilities for Java EE API. Expression Language 3.0 and Java Message Service 2.0 will under go extreme makeover to align with the improvements in the Java language. There are plenty of improvements to several other components. Newer web standards like HTML 5 and Web Sockets will be embraced to build modern web applications.
The session will provide a complete introduction to the Java EE 7 platform, including different components, and provide a roadmap.
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| TOSCA – An Emerging Cloud Portability Standard that Addresses Lock-In |
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Cloud provider lock-in creates risk and reduces the flexibility, one of key benefits of cloud computing. Your business, regulatory, and technical requirements will likely change, but the current state-of-the-art makes it difficult and expensive to move cloud applications and services to alternate cloud providers that may better able to better address your evolving quality-of-service, geographic, and other requirements.
OASIS TOSCA is a new, emerging standard being developed by industry leaders that will greatly reduce that burden for cloud applications and services in IaaS, PaaS, and SaaS environments. Presented by the committee co-chair and two leading contributors, this session provides an overview of TOSCA that will help you understand and prepare for the impact of this new technology.
By increasing service and application portability in a vendor-neutral ecosystem, you will also see how TOSCA will enable:
- Portable deployment to any compliant cloud
- Smoother migration of existing applications to the cloud
- Flexible bursting (consumer choice)
- Dynamic, multi-cloud provider applications
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| You're Investing Millions on Cloud Computing and the Organization Does Not Know What it is... |
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Speaker:
Marc Halcrow
North America Regional Manager
ITpreneurs
Track:
Cloud Perspectives
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As organizations are investing hundreds of millions of dollars on Cloud related technologies and services, many within the organization have no clue what cloud is and the derived value and benefit of embracing a sound cloud strategy. With new Cloud solutions that impact non-IT folks like iCloud, Facebook, etc., more and more people are wondering and asking the question, what is cloud computing and what is my organization doing to leverage the latest cloud technologies. When the organization is not transparent about such initiatives, people will start to leverage other cloud solutions as they are much easier to access in the market than in the past, are available at a lower cost, however much more vulnerable than the IT services delivered by the IT organization. As the implications of Cloud Computing touch so many within the organization even outside of IT, it is imperative to have a sound cloud education strategy in place to ensure alignment within the organization to optimize Cloud related investments.
This session will delve into the value of investing in a sound cloud education strategy to ensure alignment and optimize cloud related investments. Marc Halcrow will share a case study from a large multinational organization as they embarked on a cloud strategy, with a key component being around educating staff to optimize cloud investments.
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |
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Pete Malcolm, CEO of Abiquo Live From Silicon Valley
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where he will demonstrate that not only is balance possible, but that with it, the Enterprise Cloud actually becomes greater than the sum of its parts, truly achieving both the individual goals of each stakeholder, and the collective goal of the organization.
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Riding the Enterprise Cloud Computing Wave of Change into the Future
During his keynote, Jill Tummler Singer, Chief Information Officer of National Reconnaissance Office, will discuss key elements needed for a triumphant enterprise cloud computing migration and highlight strategies (including security advantages found in the cloud) to ensure you don't crash and get caught in the riptide of this rapidly emerging technology.
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Cloud Expo Breaking News By Jeremy Geelan  What do the CTO of the U.S. Dept. of Justice and the CIO of the National Reconnaissance Office have in common with the CEOs of Eucalyptus, GoGrid, ActiveState, Appcara, OpSource and Nortonworks, the CTOs of Rackspace, SoftLayer and AppZero, the Founder & General Manager of Dell Boomi, the VP of Big Data & Streams at IBM and the Chief Strategy Officer at Pacific Controls? Answer: all are shortly to present breakout sessions as members of the distinguished Speaker Faculty of Cloud Expo New York, ... May. 16, 2012 06:00 PM EDT Reads: 2,629 | By Elizabeth White  The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.
In their general session at the 10th International ... May. 16, 2012 05:45 PM EDT Reads: 916 | By Pat Romanski  Nearly every enterprise is evaluating cloud computing solutions either today or in the near term. Many have already made the leap, and many more are getting close to putting that first toe in the water. But there are key considerations that should be made, questions to be asked, and designs to consider before you can feel secure with your provider.
In his session at the 10th International Cloud Expo, David Gulick, Product Manager, Hosting Product Management at Savvis, will help give you food f... May. 16, 2012 03:06 PM EDT Reads: 484 | By Jeremy Geelan  With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you dealing with every nook and cranny of Cloud Computing, but what of those who are presenting? Who are they, where do they work, what else have they written and/or said about the Cloud that is t... May. 16, 2012 02:30 PM EDT Reads: 4,540 | By Liz McMillan  SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server technology and green computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions for Embedded Systems, E... May. 16, 2012 02:15 PM EDT Reads: 476 | By Pat Romanski  SYS-CON Events announced today that ScaleMP, a leading provider of virtualization solutions for high-end computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
ScaleMP is the leader in virtualization for high-end computing, providing maximum performance and lower total cost of ownership (TCO). The innovative Versatile SMP (vSMP) architecture aggregates multiple independent systems into a sin... May. 16, 2012 12:00 PM EDT Reads: 657 | By Elizabeth White  Come learn real-world examples where cloud and mobile are changing the way business works and the impact they're having on efficiency and productivity.
In his session at the 10th International Cloud Expo, Rodrigo Coutinho Senior Product Marketing Manager at OutSystems, will look at how mobile and the cloud are interwoven and the wave of change these two 2012 megatrends will bring to your organization. He will also provide a roadmap to assure you can navigate this sea change for business succes... May. 16, 2012 11:58 AM EDT Reads: 439 | By Pat Romanski  Enterprise IT organizations want to deploy a virtualized data center fabric that will provide the foundation for agile private cloud computing. Getting there does not have to be difficult, but it does require a new approach to data center infrastructure design – an approach that is non-disruptive, vendor-agnostic, and very adaptable to changing business requirements.
In his session at the 10th International Cloud Expo, Bruce Fingles, Chief Information Officer and VP of Product Quality at Xsigo... May. 16, 2012 10:30 AM EDT Reads: 1,630 | By Jeremy Geelan  With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... May. 16, 2012 10:15 AM EDT Reads: 1,372 | By Pat Romanski  How can businesses harness the power of APIs to reach new customers and markets?
In his session at the 10th International Cloud Expo, Alistair Farquharson, CTO at SOA Software, will walk the audience through the growth and evolution of the API, why effective API management is important, and how the game changes when companies expose business applications to the outside world. He will also discuss:
A brief history of the API
How to use APIs to make money, save money, build brand
"Appificatio... May. 16, 2012 10:00 AM EDT Reads: 674 |
Best Recent Articles on Cloud Computing & Big Data Topics  By Jeremy Geelan The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524.
It is an absolute must-read for all concerned with current and future research projects in Cloud Computing. Reads: 3,083  By Jeremy Geelan "The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud. Reads: 4,516  By Wolfram Jost Cloud computing has caught the attention of business leaders around the world in every
industry because of its enormous transformative potential. Visionary companies know that
the value of the cloud is far greater than the current focus solely on technology and operating
costs: when combined with a collaborative approach to designing processes, cloud computing
will change how we do business.
Reads: 7,355  By Elizabeth White Want to make sense of the hottest new concept in Enterprise IT?
Want to understand in just hours what experts have spent many hundreds of days deciphering?
Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit.
Cloud Computing Bootcamp, led by our 2012 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy.
The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 10th Cloud Expo, June 11-14, 2012, at the Javits Center, New York, NY. Reads: 5,475  By Larry Bettino Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM.
As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value.
Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace. Reads: 2,980  By Elizabeth White SYS-CON Events announced today that SHI, a $4 billion+ global provider of information technology products and services, has been named Platinum Plus Sponsor of SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
Founded in 1989, SHI International Corp. is a global provider of technology products and services. Driven by the industry's most experienced and stable sales force and backed by software volume licensing experts, hardware procurement specialists, and certified IT service professionals, SHI delivers custom IT solutions to Corporate, Enterprise, Public Sector, and Academic customers. With over 1,800 + employees worldwide, SHI is the largest Minority/Woman Owned Business Enterprise (MWBE) in the U.S. and is ranked 19th among Everything Channel's VAR 500 list of North American IT solution providers. Reads: 2,501  By Elizabeth White SYS-CON Events announced today that Rackspace Hosting, the service leader in cloud computing, has been named "Platinum Plus Sponsor" of SYS-CON's 10th International Cloud Expo, which will take place on June 11-14, 2012, at the Javits Center in New York City, New York, and the 11th International Cloud Expo, which will take place on November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Rackspace Hosting, the service leader in cloud computing, has been named "Platinum Plus Sponsor" of SYS-CON's 10th International Cloud Expo, which will take place on June 11-14, 2012, at the Javits Center in New York City, New York, and the 11th International Cloud Expo, which will take place on November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA  By Elizabeth White 9th International Cloud Expo, held on November 7 - 10, 2011, in Santa Clara, CA, attracted more than 120 sponsors and exhibitors with over 7,500 registered delegates and four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem.
The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
We invite you to enjoy here our photo album of the show. Reads: 5,609  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 32,637  By Kevin Hartig Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc.
Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years.
Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing.
Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon. Reads: 182,340  By Elizabeth White SYS-CON Events announced today that Cloud Expo 2012 New York, the 10th International Cloud Computing Conference & Expo, will take place June 11-14, 2012, at the Javits Center in New York City.
The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 400 corporate sponsors and 20,000 industry professionals have participated in Cloud Expo since its inception, more than all other Cloud-related events put together.
"10th Cloud Expo is trending to be both the biggest ever and the best-attended event in the international Cloud Expo series to date, so it is only natural that we should be holding it in the biggest and best conference venue anywhere on the East Coast, the Jacob K. Javits Convention Center," stated Carmen Gonzalez, CEO of Cloud Expo. "If you are not at Cloud Expo New York, June 11-14, at the Javits Center, then you risk not getting the relevant parts of your IT infrastructure into the Cloud in time." Reads: 10,398  By Pat Romanski Hadoop, MapReduce, Hive, Hbase, Lucene, Solr? The only thing growing faster than enterprise data these days is the landscape of big data tools. These tools, which are designed to help organizations turn big data into opportunities, are gaining deeper insight into massive volumes of information. A recent Gartner report predicts that enterprise data will increase by 650% over the next five years, which means that the time is now for IT decision makers to determine which big data tools are the best - and most cost-effective - for their organization. Reads: 5,034 By Roger Strukhoff Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc. Reads: 11,873 |
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Save $500
on your “Golden Pass”!
Call 201.802.3020
or click here to Register
Early Bird Expires May 25th.
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Submit
Call for Papers for the
upcoming Cloud Expo in
Santa Clara, CA!
[November 5-8, 2012]
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Please Call
201.802.3021
events (at) sys-con.com
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com. |
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Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.
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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects." |
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AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp. |
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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..." |
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PETE MALCOLM
CEO, Abiquo |
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We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!" |
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MARY BASS
Director of Marketing, UnivaUD |
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Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier." |
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GREG O’CONNOR
President & CEO, Appzero
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.
If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.
To get involved, email Marilyn Moux at marilyn@sys-con.com.
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The World's Most Influential Blogs By Derek Kol  It was at Netscape, in the early days of the internet, when co-founders Lou Montulli and Jeff Whitehead first worked together and began to notice how the amount of their data was constantly growing, but the process for adding storage and protecting that data wasn't improving over time.
"Zetta is a ... May. 16, 2012 11:21 AM EDT Reads: 321 | By John Treadway  Okay – this is easy… or is it?
Lots of people continue to perpetuate the idea that the AWS APIs are a de facto standard, so we should just all move on about it. At the same time, everybody seems to acknowledge the fact that Amazon has never ever indicated that they want to be a true standard. Are... May. 16, 2012 09:15 AM EDT Reads: 692 | By Cloud Ventures  When it comes to building new cloud services, there is a large opportunity for new services built around Big Data.
So when you look at consulting firms that provide application development and integration services, are there opportunities for them to leverage Big Data in their service portfolio?
... May. 16, 2012 08:00 AM EDT Reads: 834 | By Nicos Vekiarides  All the buzz surrounding OpenStack over the past few months may beg the question of whether Openstack can repeat for Cloud what Linux has done for server operating systems over the past several years. With an enthusiastic following and a compelling, if not industry-leading set of functionality, the ... May. 16, 2012 06:30 AM EDT Reads: 1,337 | By Don MacVittie 
Throughout history there has been a cycle that ebbs and flows where new technology makes production more efficient and reduces the need for manpower in a particular space, thus forcing those in charge into the difficult position of deciding who stays and who goes. This is normally replaced by an u... May. 15, 2012 03:57 PM EDT Reads: 514 | By Matt McLarty  As I mentioned in my last blog post, the promise of cost reduction is compelling many enterprises to move their workloads into the Cloud but many IT leaders are reluctant to do so, for fear of compromising the security and availability of their services. These concerns are well-founded but the benef... May. 15, 2012 01:00 PM EDT Reads: 314 | By Kevin Jackson  Late today the FedRAMP Program Management Office released the first list of certified Third Party Assessment Organizations (3PAOs). These companies are accredited to perform initial and periodic assessment of cloud service provider (CSP) systems per FedRAMP requirements, provide evidence of complian... May. 14, 2012 05:41 PM EDT Reads: 442 | By Jerry Huang  With HP Cloud Storage, you can access it from web browser or from Application Programming Interface (API). With Gladinet, it is much easier to access HP Cloud Storage from all major web browser with Windows Explorer like interface. It is also easy to share and collaborate with colleagues from web br... May. 14, 2012 04:10 PM EDT Reads: 238 | By David Deans  As the role of cloud computing is growing around the globe, many CIOs and other senior IT decision makers are facing challenges with their existing network infrastructure -- to support the migration of their business applications to the cloud. A new international study by Cisco Systems revealed the ... May. 14, 2012 09:30 AM EDT Reads: 1,142 | By Unitiv Blog  Major changes have taken place in the network in the past 15 years. The type of data that users are passing across the pipes is significantly different in size and composition. And, the coming “data explosion” promises to put even the most robust networks to the test.
When you add in technologies l... May. 14, 2012 09:15 AM EDT Reads: 855 |
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S.F.S.
Dell |
Singer
NRO |
Pereyra
Oracle |
Ryan
OpSource |
Butte
PwC |
Leone
Oracle |
Riley
AWS |
Varia
AWS |
Lye
Oracle |
O'Connor
AppZero |
Crandell
RightScale |
Nucci
Dell Boomi |
Hillier
CiRBA |
Morrison
Layer 7 Tech |
Robbins
NYT |
Schwarz
Oracle |
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