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Exhibitors



 
How Can Cloud Computing Improve Your Security?


Speaker:

Bernard Golden

CEO
HyperStratus

Track: Cloud Security, Storage & Management


Most people cite security as their primary concern about adopting cloud computing. But most don't realize that cloud computing will actually improve their organization's computing security. At this session Cloud Expo delegates can learn:
  • Who is responsible for security in cloud computing
  • Why you don't measure up to cloud provider security practices
  • The single greatest security vulnerability in cloud computing
  • The six best practices for cloud application security




 
Achieving Fast & Secure Computing Using the Cloud


Speaker:

Ryan Sherstobitoff

CEO
ForwardK.

Track: Cloud Security, Storage & Management


This session will introduce a new approach that takes PC tune-up and security strategies to a new level utilizing the power of the cloud as a means of delivery. Like other desktop centric technologies like anti-malware, PC tune-up utilities (disk de-fragmentation, registry cleaners, junk removers, etc) have primarily been a localized technology that relied on the user installing software on the computer to analyze and resolve problems that affect performance.

This session the CEO of ForwardK will introduce new methodologies to use the intelligence of the community and the power of the cloud to accomplish computer maintenance at a lower total cost of ownership than traditional desktop technologies.





 
Achieving Fast and Secure Computing Using the Cloud


Speaker:

Roland Wartenberg

Chief Virtualization Evangelist
SAP

Track: All Tracks


This session will introduce a new approach that takes PC tune-up & security strategies to a new level utilizing the power of the cloud as a means of delivery. Like other desktop centric technologies like anti-malware, PC tune-up utilities (disk de-fragmentation, registry cleaners, junk removers, etc) have primarily been a localized technology that relied on the user installing software on the computer to analyze and resolve problems that affect performance. This session will discuss new methodologies for using the intelligence of the community and the power of the cloud to accomplish computer maintenance at a lower total cost of ownership than traditional desktop technologies.




 
Agile Development in the Cloud


Speaker:

Jan Aleman

CEO
Servoy

Track: Hot Topics


According to a recent survey, respondents said cloud computing was their No. 1 tech concern. Part of that concern is the belief that ISVs will have to decide between SaaS or on-premise - but not with agile 'SaaS-and-Back' hybrid applications. These hybrid applications can be deployed as SaaS or on-premises through a browser and a native client. Unlike previous offerings, there are now smart, agile, evolved enterprise applications that support an integrated hybrid SaaS, cloud infrastructure.




 
Analytics for the Enterprise Using Private Cloud


Speaker:

Jnan Dash

Executive Consultant, Software
EZShield | ScaleDB | Compassites

Track: Enterprise-Level Cloud Computing & Virtualization


It is widely accepted that large enterprises will start cloud deployment via "private cloud" - that's to say, inside their firewall. But what kind of early applications will these be?

Imagine you are the head of manufacturing at a Fortune 500 company running an Oracle Manufacturing application and multiple other source systems. You need to know critical production information instantly several times a day. And you are moving around constantly. You have an iPad and just a touch gives you those critical nuggets of information. This is advanced analytics using the private cloud.

Another example is Project Management, where many moving parts are involved. Again, using touchscreen devices like the iPad you can visualize all aspects of the projects at any instant and anywhere. In this session delegates will see a real demonstration of how cloud-based analytics is becoming a major force in the enterprise.





 
Application Lifecycle Management in the Cloud


Speaker:

Derek Nielsen

VP, Technology Solutions
Derek Nielsen

Track: Cloud Security, Storage & Management


Software development can be a vast punishing wilderness without true application lifecycle management. The problem is typically cost and full time resources. CALM is a Centralized Application Lifecycle Management solution offered by SCMSolution that alleviates the aforementioned problems with a cloud based solution that couples global accessibility with low cost of ownership. This session will dicuss how it works...




 
Best of Both Worlds: Data Privacy, Residency, and Security in the Cloud


Speaker:

Terry Woloszyn

Founder/CTO
PerspecSys

Track: Cloud Security, Storage & Management


Public cloud adoption by an enterprise may have numerous barriers and challenges surrounding data privacy, residency, and security. Transitioning from on-premise solutions to the cloud means ceding data governance to the cloud vendor. This may impact your enterprise regulatory compliance, adherence to industry standards, and internal data management standards. Depending on your jurisdiction, you may be subject the EU Data Protection Directive, or cope with a patchwork of disparate and overlapping regulations, as well as sector-specific requirements such as HIPPA for healthcare, or FISMA and ITAR for public sector-related organizations.

In this session Terry Woloszyn, the Founder/CTO of PerspecSys and a thought leader in Cloud data governance, will present strategies to address data privacy, residency, and security requirements when adopting Cloud solutions. The session will discuss both the technology options available as well as the functional and business value impacts of each strategy. Cloud Expo delegates will come away with a clearer understanding of the decisions surrounding SaaS adoption while remaining compliant with data governance requirements.





 
Best Practices from Emerson's Private Cloud


Speaker:

Steve Hassell

President
Avocent Corporation at Emerson Network Power

Track: Real-World Cloud Computing & Virtualization


In July 2009, Emerson Network Power rolled out its 35,000 sq. ft., LEED Gold Certified data center, which is 31% more efficient than a typical data center and is partially powered by the largest solar array in Missouri. Housing computing resources for Emerson's global network, the data center operates as Emerson's own private cloud. This session will share computing resource decision making insight and data center design and management best practices straight from the front lines. Attendees will also learn tips for preparing for cloud computing and how to achieve efficiency goals without compromising availability or performance.




 
Building Highly Scalable & Available Applications on Windows Azure with Java


Speaker:

David Chou

Technical Architect
Microsoft

Track: Hot Topics


Microsoft's Windows Azure platform is a virtualized and abstracted application platform that can be used to build highly scalable and reliable applications, with Java! The environment consists of a set of application services such as "no-SQL" table storage, blob storage, queues, relational database service, Internet service bus, access control, etc. Java applications can be built using these services via Web services APIs, and your own JVM, without having to be concerned with the underlying server OS and infrastructure.

This session will cover:

  • Overview of the Windows Azure platform environment
  • How to develop and deploy Java applications in Windows Azure
  • How to architect horizontally scalable applications in Windows Azure




 
Building SaaS and PaaS infrastructures in the Cloud


Speaker:

Michael Jackson

President & COO
Adaptive Computing

Track: Architecture, Standards & Compliance


Cloud computing promises the delivery of IT as a service with an optimal investment in resources ­ servers, storage, etc. - to support and manage applications at guaranteed service levels and reduced operational costs. New software approaches focused on intelligent workflow management and automation are delivering on this promise to for world's largest cloud infrastructure.

Building on the first stage of cloud computing - consolidation and virtualization that creates a flexible pool of resources - the automation of large-scale clouds can move the industry beyond Software and Infrastructure as a Service (SaaS and IaaS) to platform as a service (PaaS) in which fully functional compute environments can be delivered on demand as a true IT utility. This session outlines approaches to building cloud architectures for heterogeneous IT environments. Michael Jackson will discuss the pros and cons associated with various architectural approaches to cloud computing.





 
Building Your Cloud - Considerations and Lessons Learned


Speaker:

John Treadway

Director, Cloud Computing Portfolio
Unisys

Track: Hot Topics


This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.




 
Building Your Cloud - Considerations and Lessons Learned


Speaker:

John Treadway

Director, Cloud Computing Portfolio
Unisys

Track: Real-World Cloud Computing & Virtualization


This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.




 
Building Your Cloud - Considerations and Lessons Learned


Speaker:

John Treadway

Director, Cloud Computing Portfolio
Unisys

Track: Real-World Cloud Computing & Virtualization


This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.




 
Building Your Cloud - Considerations and Lessons Learned


Speaker:

John Treadway

Director, Cloud Computing Portfolio
Unisys

Track: Hot Topics


This session will cover different approaches to building and deploying a scalable cloud, from starting with packaged cloud stacks to build-from-scratch models. It will cover factors such as use-cases, customers/users, and the various tradeoffs that need to be made in order to ensure that you end up with the right cloud for your needs. It will also explore some of the pitfalls of making the wrong choices, and survey some of the available tools and technologies being used to build clouds today.




 
Case Study - Building an Agile Java EE Test Organization Using Cloud Computing


Speaker:

Dustin Amrhein

Technical Evangelist for Cloud Technologies
IBM

Track: Hot Topics


Face it, setting up Java EE application environments can be a time-consuming, error-prone, and highly variable process. A cloud computing approach to Java EE application environments can address these problems and more.

This session will describe how the IBM WebSphere test organization utilizes a cloud computing solution to enable the construction, deployment, and maintenance of Java EE application environments for testing purposes throughout the organization. This new cloud computing implementation means decreased environment setup times, elevated asset utilization, and increased test iterations.

All of this adds up to make the IBM WebSphere test organization more responsive and agile than it has ever been.





 
Cloud Computing: Innovation Management is Key


Speakers:

Ian Southward

European Sales & Client Director
Symphony Services

and
Shankar S. Hegde

Sr. Client Partner & Chief Architect
Symphony Services

Track: Hot Topics


Cloud computing is quickly becoming something more: the next generation of technology infrastructure for modern companies. Though its definition is frequently debated, it's generally considered to have three parts: infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). With the potential for cost savings, the relative ease of deployment and dramatic scalability, using SaaS—or applications on the cloud—is becoming increasingly more significant in the corporate world.

Key takeaways from this session for delegates will include:

  • Business Side
    • A clear overview of the business drivers for cloud computing
    • Is there a cost advantage or are you trading capex for opex?
    • Clarity on how often to undertake an ROI analysis for the software asset under cloud
    • In-house vs. outsourcing: what’s best for your business?
  • Technical side
    • Understanding the unique benefits of cloud computing models, cloud services and deployment models
    • Understanding of the types of applications that are easy to deploy vs. very difficult – and knowing which ones are best for your business





  •  
    Cloud Essentials - Security and Compliance Management as a Service


    Speaker:

    Nadir Gulzar

    VP, Business Development
    LogLogic Inc.

    Track: Cloud Security, Storage & Management


    Security is mandated, but you can't have security without transparency, and so transparency in the cloud has become essential for cloud adopters. To realize its utility value, a cloud will have to provide detailed information on its own behavior as well as provide services for users to monitor other aspects of their deployment. These services will obviously include satisfying the numerous regulatory mandates. Analyzing, reporting, and alerting on system and application activity in the cloud implies creating a parallel infrastructure capable of handling massive amounts of IT data, and analytics capable of managing millions of events and messages per second. This session focuses on complementary business critical services essential for cloud adoption.




     
    Cloud Forensics: Challenges and Opportunities


    Speaker:

    Keyun Ruan

    Ph.D. Candidate
    University College Dublin

    Track: Cloud Security, Storage & Management


    Cloud computing has the potential to become one of the most transformative developments in how information technology services are created, delivered, and accessed. Cloud security is by far the most discussed aspect of cloud adoption and the new environment for rising cybercrime also demands that the principles and procedures of cyber forensics be upgraded to better suit the cloud environment. This session will be a summary of the current state of the art of "cloud forensics" and an analysis of its challenges and opportunities.




     
    Cloud Security: Today, Tomorrow and Ten Years from Now


    Speaker:

    Scott Chasin

    CTO, McAfee Content & Cloud
    McAfee

    Track: Cloud Security, Storage & Management


    In this provocative session, Scott Chasin will discuss how the cloud is changing the security game – for both good and evil. He will also provide technical insight and advice about how organizations can leverage the cloud to save costs and increase security today, as well as what they need to be thinking about and doing to plan for the future.




     
    Cloudy Forecast for Voice and Video Collaboration


    Speaker:

    Stefan Karapetkov

    Director of Emerging Technologies
    Polycom

    Track: Real-World Cloud Computing & Virtualization


    Different from computing applications, collaboration applications require thick bandwidth pipes connecting clients and servers; therefore, moving collaboration servers into the Cloud requires a lot of bandwidth to and from the Cloud. Unfortunately, current Cloud services put fairly low limit on bit rate to and from the Cloud and charge a lot per incoming and outgoing gigabyte. Will advances in Cloud technology allow for relaxing these limits and creating a different billing model applicable to cloud-based collaboration? This session focuses on collaboration and cloud computing, discussing challenges presented and providing solutions.




     
    Cost Optimization As Major Architectural Considerations for Cloud Applications


    Speaker:

    Udayan Banerjee

    CTO
    NIIT Technologies

    Track: Architecture, Standards & Compliance


    Traditionally, the cost of deployment has not been considered an important parameter of architectural tradeoffs. Since the main driver of cloud computing is its promise of cost saving through "pay for what you use " there is a strong incentive to build applications which consume lesser resources.

    This session will:

    • Establish the need: 10% less resource required = 10% cost saving
    • Identify what we need to unlearn: Parallel and distributed world is a different world
    • Provide pointers: How to approach the problem of cost optimization
    • Review platform specific variance: Impact of the difference between main providers




     
    Creating an Enabling Architecture for Cloud Services


    Speaker:

    Vincent DiMemmo

    General Manager, Global Cloud & IT Services Segment
    Equinix

    Track: Architecture, Standards & Compliance


    Having great application software and fast hardware are only half the battle. A scalable deployment architecture is equally necessary to achieve the economic and operational advantages of mainstream cloud services. This session will explore key elements of cloud deployment architecture and calls attention to the considerations necessary for a high quality end-user experience.




     
    Day 2 Keynote: The Enterprise Cloud Revolution


    Speaker:

    Tony Bishop

    Founder & CEO
    Adaptivity

    Track: All Tracks


    In this keynote discussing how leading enterprises are revolutionizing the delivery of IT today, the CEO of Adaptivity, Tony Bishop, is going to be showcasing multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models.




     
    Day 3 Keynote:


    Speaker:

    Pete Malcolm

    CEO
    Abiquo

    Track: All Tracks


    A full description of this keynote by the CEO of Abiquo, Pete Malcolm, will be posted shortly.




     
    Distinguished Organizations: Moving from Tactical to Strategic IT


    Speaker:

    Eric Pulier

    CEO
    ServiceMesh

    Track: Enterprise-Level Cloud Computing & Virtualization


    We are amidst the biggest computing shift since the Internet uptake in the 90s: Everything as a Service. The CEO, CFO and CIO now work together to develop a transformation program that encompasses all the major business processes. This includes the role IT plays to distinguish the organization and make it competitive. Moving from Tactical to Strategic IT requires more than baby steps, and in this session Cloud Expo delegates will learn the steps forward-thinking CIOs need to take to transform their organizations, how to turn company culture from a road block to a catalyst, and how to address concerns such as security and governance in the move to Agile IT as a business strategy.




     
    Enterprise Cloud Business Blueprint: Lessons from Wall Street IT


    Speaker:

    Mike Tardif

    President
    Adaptivity

    Track: Real-World Cloud Computing & Virtualization


    Lessons from Wall Street IT in building a utility or cloud business plan - In this session, Mike, a former CTO of Goldman Sachs, will layout a blueprint for the CIO on how to define, fund and implement a successful transition from siloed IT to a cloud utility model.




     
    Enterprise Cloud CMDB Blueprint


    Speaker:

    James Houghton

    Co-Founder & CTO
    Adaptivity

    Track: Enterprise-Level Cloud Computing & Virtualization


    A successful enterprise cloud requires a well executed CMDB. In this session, Jim Houghton will take the audience through the execution blueprint components that an enterprise must implement to create an effective CMDB that enables an enterprise cloud to be operationalized.




     
    Enterprise Cloud Delivered: Introducing the Virtual Private Data Center


    Speaker:

    Ken Owens

    VP of Security & Virtualization Technologies
    Savvis

    Track: Enterprise-Level Cloud Computing & Virtualization


    For a cloud to be considered enterprise, it must provide a high-availability solution that accounts for every aspect of an Enterprise IT Infrastructure environment, from development to production including provisioning and maintenance of servers, network, storage, security and software. The value of the enterprise cloud solution is simple: It enables businesses to adapt to the rapidly changing economic and technological environment with speed, excellence and efficiency while reducing the total cost of ownership.

    This session will introduce the Virtual Private Data Center concept, which provides the high-availability infrastructure, management, support, and multiple levels of QoS required to optimize the delivery of mission-critical applications in the enterprise cloud.





     
    Enterprise Cloud Living Blueprint: A Demonstration


    Speaker:

    Brian Sledge

    SVP of Solution Architecture & Field Engineering
    Adaptivity

    Track: Hot Topics


    In this hands-on session, Brian Sledge will walk the audience through the creation and linkage of a living blueprint concept and how it helps firms realize a cloud delivery model.




     
    Enterprise Usage of OpenNebula


    Speaker:

    Ignacio M. Llorente

    Professor
    DSA Research Group at UCM

    Track: Enterprise-Level Cloud Computing & Virtualization


    Future enterprise data centers will look like private clouds supporting a flexible and agile execution of virtualized services, and combining local with public cloud-based infrastructure to enable highly scalable hosting environments. The key component in these cloud architectures will be the cloud management system, also called cloud operating system (OS), being responsible for the secure, efficient and scalable management of the cloud resources. Cloud OSes are displacing "traditional" OSes, which will be part of the application stack.

    Dr Llorente will discuss the OpenNebula Ecosystem, recently established in order to promote the different tools, extensions and plug-ins that are available to complement OpenNebula from a wide variety of projects, companies and research centers.





     
    Forecast Cloudy – Monitoring Required


    Speaker:

    Andy Kicklighter

    Sr. Technical Marketing Manager
    Nimsoft, a CA Technologies Company

    Track: Performance, Compliance & Testing


    Monitoring requirements have fundamentally changed as a result of cloud-based services and offerings – Essentially, cloud-based solutions have become an extension of your business critical environment, and to keep business services running smoothly requires a new approach to monitoring. Today, you not only need to monitor your traditional physical data center infrastructure and newer virtualized environments, but also your public cloud-based resources, often an internal private cloud environment as well, and if you are bringing to market a cloud-based service there is a third set of monitoring challenges.

    This session will focus on what you need to know about monitoring for each of these three scenarios, and how Nimsoft’s monitoring solution addresses these needs.





     
    General Session by Unisys


    Speaker:

    Sam Gross

    VP of Global IT Outsourcing Solutions
    Unisys

    Track: All Tracks


    Session description will be posted shortly.




     
    General Session: An Evolutionary Path to Cloud Computing - VMware’s Private, Public, and Hybrid Cloud Solutions


    Speaker:

    Neela Jacques


    VMware, Inc.

    Track: All Tracks


    Companies today are looking to do more with less, while finding new ways to meet growing business demand. Cloud Computing is being touted as the cure-all but means many things to many people. In this Cloud Expo general session by VMware Neela Jacques will be exploring how companies are evolving their virtualized infrastructures to deliver many of the benefits of proprietary public clouds, without many of the downsides — by building focused Private Clouds and leveraging Public Cloud providers.




     
    General Session: Enterprise Cloud Lifecycle


    Speaker:

    Tony Bishop

    Founder & CEO
    Adaptivity

    Track: All Tracks


    “Through effective infrastructure engineering lifecycle management comes an enterprise cloud” In this general session, Tony is going to outline how enterprise IT organizations need to institute discipline and automated intelligence on an end to end basis across the design, build, run engineering lifecycle that is Cloud Codified




     
    General Session: Unisys


    Speaker:

    Sam Gross

    VP of Global IT Outsourcing Solutions
    Unisys

    Track: All Tracks






     
    Harnessing the Power of the Ecosystem


    Speaker:

    Tayloe Stansbury

    Sr. Vice-President & CTO
    Intuit

    Track: Cloud Security, Storage & Management


    As more services move to the cloud, the amount of digital data being produced is growing exponentially. While storing and organizing the data in the cloud is a concern, leadership will come from those organizations able to extract value from data to create new innovations. Unleashing data is only the first step for companies looking to succeed in the cloud; true value and innovation will come from harnessing the power of the entire ecosystem ­ user contribution and developers included. Intuit CTO Tayloe Stansbury will discuss the ways it has harnessed the value of its own ecosystem to transform from a desktop software company into a cloud player.




     
    How Cloud and Virtualization Are Changing the Way Business and IT Will Interact


    Speaker:

    Gregor Petri

    Advisor Lean IT
    CA Technologies

    Track: Real-World Cloud Computing & Virtualization


    Organizations are exploring a number of potential strategies to move to cloud computing. In this session Gregor Petri will compare these strategies with the findings of a recent survey on the perception of IT managers on cloud computing. The survey shows that while only 11% of IT Directors think of cloud as a short-term fad, a whopping 72% state they still need more convincing. On the user side, enthusiasm seems however to be a lot higher. Is this a potentially dangerous combination? And if so, would it be more dangerous for IT or for the success of cloud computing?




     
    How ITaaS Changes the Definition of Cloud Computing


    Speaker:

    Mathew Lodge


    VMware

    Track: Enterprise-Level Cloud Computing & Virtualization


    The industry conversation is all about cloud, but the real goal is the elusive transformation of IT into a business-ready service that is available on demand and as needed. IT-as-a-Service (ITaaS) leverages an open cloud computing approach that spans both internal, private clouds and public cloud offerings, giving users simple, self-service access and a feeling of control. This session will provide a high-level overview of VMware's vision for ITaaS and discuss how this model is changing the definition of cloud computing.




     
    How the Cloud is Changing the Role of IT and What to do About It


    Speaker:

    Jay Fry

    Vice President, Strategy & Business Development
    CA Technologies

    Track: Real-World Cloud Computing & Virtualization


    Cloud computing is changing the expectations on IT and the opportunities for IT to create value. End users feel they can circumvent IT to get what they want and so are asking IT to deliver more cost transparency and agility. At the same time, the cloud provides unique opportunities for IT to roll out services more quickly and better manage costs, while delivering services that truly differentiate the business. This session will talk about how the cloud will evolve the roles of across IT operations and application development teams, as well as how the relationship with business users is changing.




     
    How to "Think Cloud": Architectural Design Patterns for Cloud Computing


    Speaker:

    Steve Riley

    Sr. Technical Program Manager
    Amazon Web Services

    Track: Architecture, Standards & Compliance


    Cloud computing radically alters our thinking about IT. Scarcity evaporates as on-demand resources appear infinite, servers morph into disposable horsepower, and backups lose their fragility. Eliminating the need to own information processing assets helps improve economics by removing requirements of meeting certain guaranteed cash flows to recoup sunk costs. Security and control remain possible because they now derive not from ownership and location but from contracts, standards, and confidentiality and integrity protection. The system administrator role evolves from server caretaker into one that's more aligned with the dynamics of the business and helps the organization add capacity as business needs dictate.

    Join Steve Riley, technical evangelist from Amazon Web Services, as we explore together how to think cloud and maximize the outcome of your investment in public cloud services. This session combines seven cloud architecture design lessons using Amazon Web Services along with a demonstration of managing various AWS components.





     
    How to Choose the Right Cloud Strategy for Your Organization


    Speaker:

    Bhargav Shah

    Director
    KPMG

    Track: Enterprise-Level Cloud Computing & Virtualization


    There are many considerations when deciding how your organization will leverage cloud computing. There are many service and deployment models (Private vs. Public cloud, IaaS/PaaS/SaaS). There is no one size fits all. How do you decide which cloud model is right for your organization? in this session, Bhargav Shah - a Director at KPMG in its IT Advisory practice and leader of KPMG's cloud solution development - will share knowledge and insights gleaned from helping many clients leverage cloud computing in their overall IT strategy.




     
    How to Get Hybrid Clouds Right the First Time


    Speaker:

    David Linthicum

    CTO
    Bick Group

    Track: Enterprise-Level Cloud Computing & Virtualization


    Hybrid clouds provide us with the ability to leverage the best of public and private clouds to meet highly scalable business requirements. Indeed, most of the core business processing occurs locally, on private clouds, and the use of the hybrid cloud architectures allows you to transparently leverage public clouds which can take on any excess load, or "cloud bursting." However, the approaches, architectures, and technologies for getting hybrid clouds right are tricky. Many things must be taken into consideration, such as interface compatibility, use of standards, and an architecture that spans two very different platforms. This session will take the mystery out of the design, building, and use of hybrid clouds, including the core concepts, requirements, enabling technologies, standards, and a step-by-step process for building and leveraging hybrid clouds that works the first time.




     
    How to Monetize SaaS Beyond Subscriptions


    Speaker:

    Scott Swartz


    MetraTech

    Track: Hot Topics


    Global business models are rapidly changing from simple revenue streams to more complex billing arrangements. Today, as companies have a heightened demand for advanced billing capabilities that can enable the monetization of their complex business models, the imperative for dynamic billing has been set for the Cloud as businesses continue to embrace it and SaaS.

    This session will demonstrate how to take advantage of "Dynamic Business Modeling" in order to monetize SaaS without compromise. Attendees will learn that consumption-based billing brings value in the ability to pay only for the resources used, ultimately helping them keep their costs down and increase business agility.





     
    How to Provide Business Services in a Disruptive Cloud Environment


    Speaker:

    Jamie Erbes

    CTO, Software & Solutions
    Hewlett Packard

    Track: Enterprise-Level Cloud Computing & Virtualization


    The IT industry is on the cusp of a new cloud computing era. The 90s were focused on e-business, the late 2000s on IT as a Service, and we are now entering the era of "everything as a service." IT has become business service centric, a service broker for the enterprise, resulting in a new business model for IT.

    IT organizations that fail to change the fundamentals of how they get work done risk becoming marginalized. Jamie Erbes will discuss why it's imperative for IT to become business service focused and how to ensure risk mitigation, cost optimization and differentiation.





     
    How to Stand Up a Private Cloud


    Speaker:

    Thorsten von Eicken

    Co-Founder & CTO
    RightScale

    Track: Enterprise-Level Cloud Computing & Virtualization


    RightScale CTO and cloud computing expert Thorsten von Eicken will provide a detailed approach for how to efficiently design and deploy a private cloud. He will discuss the distinctions between private, hybrid and public clouds, and what applications are best suited for each. A popular speaker at every Cloud Expo, von Eicken will highlight his talk with tips and tricks gleaned from his experience working on some of the world's largest private clouds.




     
    Hybrid Clouds - Vision and Reality


    Speaker:

    Mårten Mickos

    CEO
    Eucalyptus Systems

    Track: Enterprise-Level Cloud Computing & Virtualization


    Hybrid clouds – a mix of private and public compute resources used together to meet distinct IT needs, is commonly believed to be the cloud computing model that best suits the majority of organizations. Public clouds offer the lure of virtually unlimited compute power, while private clouds utilize secure, on-site resources that maximize a company’s investment in infrastructure. A hybrid environment promises to provide the best of both worlds and the flexibility needed for today’s dynamic data requirements.

    But what is the reality today? Are hybrid clouds providing unprecedented flexibility, agility and cost savings for a large number of businesses? And what is even possible today - is the right technology in place to create an effective and efficient hybrid cloud? Eucalyptus Systems CEO Mårten Mickos will discuss the shared vision of hybrid clouds and provide a reality check that addresses what is happening today, when hybrid clouds will play a significant role in IT strategies, and what needs to happen for the vision to be realized.





     
    Integrated SOA in the Cloud


    Speaker:

    Ulf Fildebrandt

    Chief Development Architect, SOA Infrastructure
    SAP

    Track: SOA in the Cloud


    Currently SOA is used as a technology at one customer using ESB, Repository etc. Cloud computing is used in a way that all the components are put on the cloud that require a complete switch for the customer to a cloud infrastructure. But the integration of the systems at one customer with the cloud offerings provide a big potential to provide additional capabilities like process modeling, business activity monitoring, or simulation in the cloud integrated with the customer systems. This session will explain the potential of this integration and how it can be done.




     
    Internal Cloud Implementation Strategies


    Speaker:

    Dan Murphy


    Track: Real-World Cloud Computing & Virtualization


    This session, given by a thought leader in the development of Cloud strategies for the Canadian Federal Government, describes a low risk, agile methodology for developing and implementing successful Private and Community Cloud Services in large enterprises and government environments.

    Dan Murphy recently worked as an independent contractor providing guidance and direction to the Canadian Federal Government regarding their implementation of Cloud Computing.





     
    Monetizing the Cloud: A Fresh Look at Billing


    Speaker:

    Vladimir Mitrasinovic

    Executive Vice President
    MetraTech

    Track: Hot Topics


    The success of services such as Salesforce.com and Microsoft Online have proven that selling SaaS can be a highly profitable model. However, as businesses continue to embrace the Cloud and SaaS, companies need advanced billing capabilities that enable the monetization of new business models ­ beyond simple subscriptions. In this session, Cloud Expo attendees will learn how to take advantage of "Dynamic Business Modeling" in order to monetize SaaS without compromise, whether it's a usage-based, pre-paid or loyalty-based model. Monetizing the cloud calls for a fresh look at billing. Attendees will learn how monetizing SaaS services requires a new approach to billing that's not constrained by traditional business processes or existing technology.




     
    Opening Keynote: Extreme Performance for Your Cloud Platform


    Speaker:

    Hasan Rizvi

    Sr. Vice President, Oracle Fusion Middleware
    Oracle

    Track: All Tracks


    This keynote by Hasan Rizvi, SVP Product Development at Oracle, starts 7th Cloud Expo with a bang, as you would expect from the world's largest business software company.




     
    OpenStack – Unleashing the Cloud


    Speaker:

    Jonathan Bryce

    CTO &Founder
    The Rackspace Cloud

    Track: Hot Topics


    In this session, OpenStack chief technologist Jonathan Bryce will provide a detailed overview of the open source cloud platform that has shaken up the industry. He will discuss the technical architecture, use cases, and how developers, service providers and cloud consumers can get involved. The session will also cover the state of open cloud standards, including interoperability, portability and the acceleration of cloud technologies that is already being realized among the OpenStack community.




     
    Realizing Cloud Regionalization


    Speaker:

    Reuven Cohen

    Founder & Chief Technologist
    Enomaly

    Track: Hot Topics


    A full description of this session by the Founder of Enomaly will be posted shortly.




     
    SaaS Aggregation vs Integration: The Industrial Revolution Comes To IT


    Speaker:

    Louis Naugès

    Founder & President
    Revevol

    Track: SOA in the Cloud


    A full description of this session by the Group Chairman of Revevol International, on how aggregating “best of breed” SaaS solutions will win over integrated solutions from a sole vendor, will be published shortly.




     
    Scaling Your Database in the Cloud


    Speaker:

    Cory Isaacson

    CEO
    CodeFutures Corporation

    Track: Performance, Compliance & Testing


    Scaling an application in the cloud often hits the most common bottleneck - the database tier. Database Sharding is a highly effective method of removing the database scalability barrier, and in this session you will learn how it works and what it really takes to implement it.




     
    Securing the Amazon Web Services Cloud


    Speaker:

    Steve Riley

    Sr. Technical Program Manager
    Amazon Web Services

    Track: Cloud Security, Storage & Management


    Moving to the cloud raises lots of questions, mostly about security. Providers worthy of your business should answer them clearly and honestly. Amazon Web Services has built an infrastructure and established processes to mitigate common vulnerabilities and offer a safe compute and storage environment. In this session, Steve Riley will discuss common cloud security concerns, show how AWS protects its infrastructure from internal and external attack, and explain how you can take advantage of the security features of AWS in your own applications as you extend your enterprise into the cloud.




     
    Security and Compliance Architectures for Virtualized Environments


    Speaker:

    Allwyn Sequeira

    CTO, Security & Network Solutions
    VMware

    Track: Cloud Security, Storage & Management


    The massive transformation of IT, driven by virtualization and cloud computing initiatives, is compelling a re-think of the way enterprises protect their critical assets. The most critical resources are typically the applications and their data, plus their supporting systems i.e. servers, storage and databases. Good security design employs a defense in depth approach to protect these resources from unauthorized user access and attacks.

    “All-virtual” and cloud architectures open the door for discontinuous innovation resulting in better security/compliance than was earlier possible, leveraging virtualization attributes such as introspection, instant insertion/layering, distributable enforcement, and policies that migrate with the workload. Ultimately, virtualization's greatest benefit is encapsulation and un-tethering processing from the hardware, leaving the door open to migrate workloads and their dependencies to the cloud in an agile fashion.

    This session will discuss these topics, and highlight new security/compliance architectures for virtual datacenters, virtual desktop infrastructure, and new application frameworks.





     
    Splitting the Cloud for Performance


    Speaker:

    Ido Safruti

    VP of Product Strategy
    Cotendo

    Track: Performance, Compliance & Testing


    Layering outsourced cloud services is an advanced strategy for consumer and enterprise content and applications that require global delivery at web-scale without performance degradation. This session will begin with a brief discussion of why cloud to abstract infrastructure doesn't automatically ensure superior performance, and content delivery networks (CDN) as original cloud acceleration layer. The session will then move to new options for cloud service layering for both performance and robustness: multi-vendor balancing, rules-based dynamic content caching, and edge computing. Edge computing is particularly interesting as a future trend and the session will end by discussing challenges and opportunities as performance enabler to cloud hosting.




     
    Taking Your Java EE 6 Applications from the Desktop to the Cloud


    Speaker:

    Arun Gupta

    Java EE & GlassFish Evangelist
    Oracle

    Track: Hot Topics


    GlassFish v3, the Reference Implementation of Java EE 6, can easily run on multiple cloud infrastructures. This session will provide a brief introduction to Java EE 6 and GlassFish v3. Attendees will learn how to create a simple Java EE 6 sample application and deploy it on GlassFish v3 running locally and then deploy it using Amazon, RightScale, Joyent, and Elastra cloud infrastructures.




     
    Tales From Cloud 2.0 - a.k.a. The Transactional Cloud


    Speaker:

    Denis Martin

    EVP & Chief Technology Officer
    NaviSite

    Track: Performance, Compliance & Testing


    One of the inhibitors for wide scale adoption of e-commerce and other transactional applications is the perception that cloud-based services are not yet transaction-capable. Transaction-based applications require an infrastructure that ensures security, dependability, and the ability to handle large volumes. In addition, e-commerce applications require proven credit card processing capabilities.

    This session will discuss the requirements of "Cloud 2.0" - that's to say, transaction-capable cloud services including real-time performance and its underlying infrastructure, multi-pronged security, and compliance capabilities that are needed to adhere to compliance standards. The session will also include a real-life case study of how one company is running transaction-based applications in the cloud.





     
    The Cloud Ecosystem: The True Value of Different Cloud Offerings


    Speaker:

    Jamal Mazhar

    Founder & CEO
    Kaavo

    Track: Enterprise-Level Cloud Computing & Virtualization


    It seems every company in the industry is announcing some form of cloud offering and bombarding enterprise buyers with new pitches and acronyms. This can leave even IT experts confused about which cloud offerings are the best solutions for their enterprise computing challenges. This session will take a big-picture view of what would it take to deliver an end-to-end cloud solution, especially for enterprise customers. Kaavo CEO Jamal Mazhar will discuss how various offerings in the virtualization, IaaS, PaaS, SaaS, and Cloud Management space fit in enterprise computing and help set realistic expectations. In addition he'll also cover various trade-offs to consider when selecting cloud offerings.




     
    The Five Stages of Cloud Security Grief


    Speaker:

    Scott C. Sanchez

    Security & Privacy Officer
    ScaleUp

    Track: Cloud Security, Storage & Management


    Almost every survey about cloud puts "security concerns" at the top of the list. Real or perceived, security concerns in the cloud are causing serious grief for IT and security professionals. In this 100% sales-pitch-free talk, Scott Sanchez will discuss the five stages of cloud security grief (Denial, Anger, Bargaining, Depression and Acceptance) and how best to navigate them. Cloud Expo attendees will leave with a better understanding of how they can move through the stages and to the cloud, with acceptable security...and as little pain as possible.




     
    The Future of Data Storage in the Cloud


    Speaker:

    Bret Piatt

    r. Manager of Corporate Development
    Rackspace Hosting

    Track: Cloud Security, Storage & Management


    A full description of this session will be posted shortly.




     
    The Journey to On Demand: Lessons Learned from Small, High Growth Customers


    Speaker:

    Shawn Reynolds

    Director
    SAP

    Track: Real-World Cloud Computing & Virtualization


    In this session, Cloud Expo delegates will find out about what small, high-growth companies are experiencing as they make their move to on demand applications how they are dealing with concerns around security, integration, business disruption. Find out what benefits they are actually seeing, versus what they expected and what advice they are giving software companies to help them achieve long-term growth and profitability.




     
    Transforming the Enterprise into a Cloud


    Speaker:

    Steven Armentrout

    Founder & CEO
    Parabon Computation

    Track: Enterprise-Level Cloud Computing & Virtualization


    Virtualization has fundamentally changed our use of datacenter resources. But, why stop there? Modern enterprise servers, desktops and even laptops also have the capacity to support VM provisioning and therefore represent an abundant, yet untapped, source of cloud infrastructure. In this presentation, Dr. Armentrout, an eleven-year veteran of the cloud and grid computing industry, will explain how organizations can leverage existing enterprise resources to create powerful and secure private clouds. From a case study at NASA, audience members will learn about the dramatic improvements in ROI that can be realized by transforming the enterprise into a cloud.




     
    Trust and the Cloud: Making Trust Real via TPM


    Speaker:

    Brian Berger


    Wave Systems Corp.

    Track: Cloud Security, Storage & Management


    Once users and applications "leave the building", i.e. work in the cloud, what can be done to prevent unauthorized transfer of data? One solution is to implement the Trusted Platform Module, a widely available security chip in most business PCs. This session will address the role of the TPM in machine authentication to ensure that users are known and authorized and that their system is healthy.

    Integration with existing technologies and standards including OpenID and SAML will be reviewed and attendees will get a list of issues to consider.





     
    Using Enterprise/Private Cloud Capabilities in U.S. Intelligence


    Speaker:

    Ira A. (Gus) Hunt

    CTO
    Central Intelligence Agency

    Track: Enterprise-Level Cloud Computing & Virtualization


    This session by the CTO to the CIO of the Central Intelligence Agency will discuss how the Intelligence Community has been using enterprise/private cloud capabilities to improve information-sharing across the entire community.




     
    Which “aaS” is Right for You?


    Speakers:

    Max Coburn

    Chief Architect
    HubSpan

    and
    Margaret Dawson


    Hubspan

    Track: Real-World Cloud Computing & Virtualization


    There are a growing number of “as a Service” cloud solutions on the market – from PaaS and IaaS to SaaS and more – but most companies still don’t know how to get started or how to identify which “aaS” will address their company’s needs. In this session, cloud experts will cut through the hype and acronyms and take you through an objective, vendor agnostic tour of the many different "aaS"es on the market today. The speakers will provide real-world examples and criteria to determine when these consumption models will work for your company, and also explore the "build vs. buy" decision and when it may be the right time for you to consider outsourcing to a cloud provider.




     
    Windows Azure Operations Experiences


    Speaker:

    Bart Robertson

    Architect
    Microsoft

    Track: Real-World Cloud Computing & Virtualization


    A case study of real-world experiences based on our multi-tenant Windows Azure based social media web services used by www.microsoft.com/Showcase. This session will discuss differences and lessons learned in the following categories: Deployment, Monitoring, Availability, Scaleability, Costs & Return on Investment, and Future Plans




    Articles & Feature Stories
    Dell pulled out of the race to acquire 3PAR Thursday morning after HP upped its $30-a-share bid of last Friday to $33 a share, pushing 3PAR's valuation past $2 billion to roughly $2.1 billion. 3PAR sent out a statement Thursday morning saying that Dell went to $32 before the three-day clock ran out on it Wednesday at midnight, and HP countered Thursday morning with $33. The 3PAR board has recognized HP's revised $33 bid as the "superior proposal" and said it told Dell it would go with HP unless Dell put more money on the table under the perpetual matching rights clause in their original deal.
    HP has upped its $30-a-share bid for 3PAR last Friday to $33 a share, pushing 3PAR’s valuation past $2 billion to about $2.1 billion. 3PAR sent out a statement Thursday morning saying that Dell went to $32 before the three-day clock ran out on it Wednesday at midnight, and HP countered with $33. The 3PAR board has recognized HP’s revised $33 bid as the “superior proposal” and says it has again told Dell it’ll go with HP unless Dell puts more money on the table. Dell has three business days to better HP’s bid under the perpetual matching rights clause in their original deal.
    SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, has been named “Platinum Sponsor” of SYS-CON’s 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat, an S&P 500 company, is headquartered in Raleigh, NC, with over 65 offices spanning the globe. The company provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with virtualization, applications, management and Services Oriented Architecture (SOA) solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware.
    SYS-CON Events announced today that Webroot, a leading provider in Web and Email Security, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Webroot provides industry-leading security solutions businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. With a wide range of security services for businesses,, Webroot also protects allows consumers to download music, store digital files, bank, shop, surf and search – safely.
    Hiperos, LLC, a provider of on-demand solutions for extended enterprise management, announced on Thursday that Microsoft Corp. will use Hiperos to manage all critical aspects of the supplier lifecycle – from initial supplier registration and assessment of risk to active measurement of performance, monitoring of compliance, and maintenance of supplier information. It will also be used for governance and control of strategic relationships. As Microsoft continues to build a world class procurement organization, this is an important milestone. During the past few years, under the leadership of Tim McBride, general manager and chief procurement officer, Microsoft has improved its strategic sourcing, enhanced its business and stakeholder relationship management, focused on relentless execution, and introduced a robust program infrastructure.
    What is the Enterprise Cloud Living Blueprint? In his session at the 7th International Cloud Expo, Brian Sledge, SVP Solution Architecture and Field Engineering for Adaptivity, will walk delegates through the creation and linkage of a living blueprint concept and how it helps firms realize a cloud delivery model. Brian Sledge is the SVP Solution Architecture and Field Engineering for Adaptivity. He is responsible for both the creative side of the business and for the development of all product and marketing initiatives, strategic brand direction and consistent presentation of the company's brands across all channels of distribution, including direct customers and partners. This is inclusive of product & portfolio definition; messaging and positioning and overall go-to-market strategy and planning.
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    Cloud Expo - Cloud Looms Large on SYS-CON.TV



    Cloud Expo 2010 East Opening Keynote by Oracle

    View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

    The Science of Doing Business in the Clouds
    During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

    Pete Malcolm, CEO of Abiquo Live From New York City
    Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

    Keynote: Cloud Computing: Separating Hype from Reality
    Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

    The Time is Right for Enterprise Cloud Computing
    During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

    Accelerating Innovation with Cloud Computing
    Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

    Cloud Expo Breaking News
    SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, has been named “Platinum Sponsor” of SYS-CON’s 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat, an S&P 500 company, is headquartered in Raleigh, NC, with over 65 offices spanning the globe. The company provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux...
    SYS-CON Events announced today that Webroot, a leading provider in Web and Email Security, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Webroot provides industry-leading security solutions businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. With a wide range of security services for busi...
    What is the Enterprise Cloud Living Blueprint? In his session at the 7th International Cloud Expo, Brian Sledge, SVP Solution Architecture and Field Engineering for Adaptivity, will walk delegates through the creation and linkage of a living blueprint concept and how it helps firms realize a cloud delivery model. Brian Sledge is the SVP Solution Architecture and Field Engineering for Adaptivity. He is responsible for both the creative side of the business and for the development of all product...
    What are small, high-growth companies experiencing as they make their move to on demand applications and how they are dealing with concerns around security, integration, business disruption? In his session at the 7th International Cloud Expo, Shawn Reynolds, Director at SAP, will discuss what benefits they are actually seeing versus what they expected and what advice they are giving software companies to help them achieve long-term growth and profitability.
    Public cloud adoption by an enterprise may have numerous barriers and challenges surrounding data privacy, residency, and security. Transitioning from on-premise solutions to the cloud means ceding data governance to the cloud vendor. This may impact your enterprise regulatory compliance, adherence to industry standards, and internal data management standards. Depending on your jurisdiction, you may be subject the EU Data Protection Directive, or cope with a patchwork of disparate and overlappin...
    Moving to the cloud raises lots of questions, mostly about security. Providers worthy of your business should answer them clearly and honestly. Amazon Web Services has built an infrastructure and established processes to mitigate common vulnerabilities and offer a safe compute and storage environment. In his session at the 7th International Cloud Expo, Steve Riley, an evangelist and strategist for cloud computing at Amazon Web Services, will discuss common cloud security concerns, show how AWS...
    Conference News & Updates
    SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
    By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
    This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
    Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.
    Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
    I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
    Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."
    Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
    Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
    Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
    Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
    Untitled Document
    Register and Save Before September 3rd!
    Save $800
    on your “Golden Pass”!
    Call 201.802.3020
    or click here to Register
    Early Bird Expires September 3rd.


    Santa Clara Call For Papers NOW CLOSED

    Submit
    your speaking proposal for the
    upcoming Cloud Expo in
    New York City
    [Spring 2011]



    Sponsorship Opportunities
    Please Call
    201.802.3021
    events (at) sys-con.com
    SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

    Testimonials
    Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
    AHMAR ABBAS
    SVP, Global Infrastructure Management, CSS Corp.
     
    With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
    PETE MALCOLM
    CEO, Abiquo
     
    We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
    MARY BASS
    Director of Marketing, UnivaUD
     
    Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

    GREG O’CONNOR
    President & CEO, Appzero


    Who Should Attend?
    Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

    Download Cloud Computing Journal & Show Guide
    Cloud Computing Journal
    Download PDF
    Cloud Expo Show Guide
    Download PDF

    The World's 30 Most influential Cloud Bloggers
    Cloud Expo on Ulitzer
    1
    Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
    2
    Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
    3
    Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
    4
    Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
    5
    Ernest de Leon 15 David Linthicum 25 Ellen Rubin
    6
    David Dean 16 Lori MacVittie 26 John Savageau
    7
    Ray DePena 17 Bill McColl 27 Michael Sheehan
    8
    Dana Gardner 18 Paul Miller 28 Roman Stanek
    9
    John Gauntt 19 Louis Naugès 29 John Treadway
    10
    Jeremy Geelan 20 Greg Ness 30 Alan Williamson

    The World's Most Influential Blogs
    Maybe I’m just a geek, but to me, in our ever growing, massively scaled enterprise computing landscape, there are few technologies that peak my interest like memory-based data grids. It is nothing short of amazing to see an increasing number of enterprises use these solutions in a myriad of ways, all to solve an old dilemma: How can one efficiently and cost-effectively scale data while preserving quality of service characteristics of the data such as performance, availability, consistency, and m...
    Automation, policy-driven processes and best practices are offering more opportunities for optimizing virtualization so that server, storage, and network virtualization can move from points of progress into more holistic levels of adoption.
    I had a really good discussion with Kaitlin Brunsden from EbizQ on the topic of Cloud Security in general, and API Keys in particular. All too often, CISOs and IT managers do not realize that if their organization is using Amazon Web Services (AWS), for example, then the Secret Key ID used to authenticate to AWS is often sitting on a hard drive or coded into an application. This Secret Key ID, in combination with the Access Key ID (which is readily available through traffic logs) can be used by ...
    I was pondering the weather in Northeast Wisconsin this morning, it’s gloomy and oppressively hot. Between heat and humidity, I’d say it felt more like the US’s Pacific Northwest than the Midwest. And it’s been image that way all summer. We’ve been plowed under with 80+ percent humidity for months, and every once in a while the temperature dips to remind us that we’re in Wisconsin. It is the last day of August, tomorrow is September, when cool and wet is supposed to start converging upon us. ...
    In many documents and introductions to cloud computing we have been shown what the Cloud really means and what is possible to do inside it. Things that have been covered have been what systems make up the cloud right up to applications and services running in it. This blog entry aims to covers another aspect and that is computation in the Cloud.
    Cloud computing is such a powerful investment area for government because not only can it modernize their IT and therefore enhance their business processes and reduce their own operating costs, but this same platform can also boost technology-enabled public innovation across a broader national capacity. This can be aligned to government programs to create more of an ‘Innovation Nation’ program, such as the UK program of the same name. This encompasses aspects such as ICT skills and programs i...
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    Past SYS-CON Events
        Cloud Expo Europe
    cloudexpoeurope2010.
    sys-con.com

     
        Cloud Expo East
    cloudcomputingexpo
    2010east.sys-con.com

     
        Virtualization Expo East
    virtualizationconference
    2010east.sys-con.com
        Cloud Expo West
    cloudcomputingexpo
    2009west.sys-con.com

     
        Virtualization Expo West
    virtualizationconference
    2009west.sys-con.com
        GovIT Expo
    govitexpo.com
     
        Cloud Expo Europe
    cloudexpoeurope
    2009.sys-con.com
     

    Cloud Expo 2010 Allstar Conference Faculty

    SARWAL
    Oracle

    COFFEE
    Salesforce

    KHAN
    Sybase

    MALCOLM
    Abiquo

    KHALIDI
    Microsoft

    RILEY
    AWS

    BARRETO
    Intel

    CHAKRAVARTY
    Novell

    CRANDELL
    RightScale

    GROSS
    Unisys

    SCHALK
    Google

    YEN
    Juniper Networks

    What The Enterprise IT World Says About Cloud Expo
     
    "We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
      –William Toll
    Sr. Director, Marketing & Strategic Alliances
    Navisite
     


     
    "More and better leads than ever expected! I have 4-6 follow ups personally."
      –Richard Wellner
    Chief Scientist
    Univa UD
     


     
    "Good crowd, good questions. The event looked very successful."
      –Simon Crosby
    CTO
    Citrix Systems
     


     
    "It's the largest cloud computing conference I've ever seen."
      –David Linthicum
    CTO
    Brick Group