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CLOUD EXPO INTERNATIONAL ADVISORY BOARD
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 Peter Coffee Director of Platforms, Salesforce
Peter Coffee, Director of Platform Research at Salesforce.com, works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service. He was formerly the Technology Editor at eWEEK, an international multimedia center of expertise in enterprise infrastructure technology and practice. He has more than 26 years' experience in advancing and evaluating information technologies and practices as a software developer, IT manager, consultant, educator, and internationally published author and industry analyst.
 Reuven Cohen Founder & CTO, Enomaly Reuven Cohen is Founder & CTO for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomaly elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform. Cohen is a thought leader in the emerging cloud computing industry and maintains a blog at www.elasticvapor.com.
 Bill Coleman Co-Founder, BEA Systems Bill Coleman has more than 30 years of corporate and entrepreneurial leadership experience. Most recently he was founder and CEO of Cassatt Corporation, software provider helping make data centers more efficient and agile, recently acquired by CA. Prior to Cassatt, he founded and was the first chairman and CEO of BEA Systems, the world's leading infrastructure software company. Under his leadership, BEA became the fastest software firm ever to exceed $1 billion in annual revenue. Before BEA, he served as vice president of system software at Sun Microsystems, where his team transformed SunOS into the commercially successful Solaris operating system. While at Sun he also founded Sun's Professional Services Division and co-founded Sun’s Federal Division.
 Simon Crosby CTO, Datacenter & Cloud, Citrix Systems Simon Crosby is CTO of the Data Center & Cloud Division at Citrix. He was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. Previously, he was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. At the University of Cambridge, UK, Crosby was a tenured faculty member and led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance.

Judy Hurwitz President, Hurwitz & Associates
Judith Hurwitz has been a thought leader in the technology research and strategy consulting for more than 20 years. In 1992, she founded Hurwitz Group, a software research and consulting organization that quickly became an industry leader with top technology clients. Currently she is the President of Hurwitz & Associates, a research and consulting firm with a pragmatic portfolio of service offerings focused on identifying customer benefit and best practices for buyers and sellers of information technology in the US and Europe. She is a frequent keynote speaker at industry events and holds advisory board positions at Safeguard Scientifics and various emerging technology companies.
 Irfan Khan CTO, Sybase Irfan Khan is CTO of Sybase. He oversees all the technology offices in each of Sybase's business units. Together with architects residing within the technology offices, Khan ensures the customers' voice and needs of the market are reflected within the company's innovation and product development. In addition, he oversees Sybase technology evangelism efforts.
 Barry X Lynn Chairman & CEO, 3Tera
Barry X Lynn is Chairman and CEO of 3Tera, Inc. He has a storied career in data center innovation and a deep understanding of enterprise customers and applications. He has over 37 years of executive experience in the IT and financial services sectors in Fortune 100 companies and as an entrepreneur. Early in his career, he was with Wells Fargo, where he was executive vice president and head of Investment Operations before becoming chief information officer (CIO) of Wells Fargo and Company and president of Wells Fargo Technology Services. In 1995, while at Wells Fargo, he built the world's first Internet online banking system. He's a general partner of SVP II, a fully invested venture fund managed by Shoreline Venture Management LLC, and is a frequent speaker at IT events in US and internationally. efforts.
John Treadway Director, Cloud Computing Portfolio, Unisys
John Treadway is the Director, Cloud Computing Portfolio at Unisys. He's a senior enterprise technology marketing and business development executive with significant experience across horizontal IT and financial technology markets. He has founded or co-founded three companies and currently consults to a variety of technology businesses on marketing, strategy and cloud computing opportunities.
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Articles & Feature Stories By Tony Bishop  Virtualization is the topic du jour in IT today. The technology is cool, the attributes are slick and now the stock market even is tracking it. The adoption problem that is facing virtualization strategies stems from a bottom up IT driven approach versus a top down business aligned approach. Furthermore, the technology is limitingin value unless it is implemented as a “virtual enterprise cloud service oriented platform architecture” with a dynamic operational model.
The playbook for exploiting virtualizaiton AND other key enabling technology components is outlined in nine steps below. Fundamentally, an enterprise cloud vs a public cloud is specifically business aligned to the enteprise. The program creates a virtual oriented cloud utility platform that incorporates the needs of the business, the control over execution and the leverage of everything virtual. Mar. 11, 2010 09:00 AM EST Reads: 530 | By Elizabeth White  What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or do they have to be rewritten as Web 2.0 apps? What are the implications regarding the application data migration?
In his session at the 5th International Cloud Expo, Dr. Michael Salsburg, a Distinguished Engineer for Unisys Technology, Consulting and Integration Solutions, and the Lead Architect for Unisys Cloud Engineering, will answer those critical questions that arise when considering hosting applications in the cloud.
Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong. Mar. 11, 2010 06:00 AM EST Reads: 448 | By Salvatore Genovese  Data accumulation rates are growing astronomically and managing data in traditional ways is getting difficult in the same proportion. Hadoop is emerging as a champion in large-scale data management needs; however, it requires a lot of IT infrastructure investment and expertise.
In his session at the 5th International Cloud Expo, Vineet Tyagi, Sr. Director of Engineering and R&D at Impetus Technologies, will discuss how cloud-based Hadoop deployments offer multi-fold efficiencies and benefits, and how Hadoop in the cloud provides on-demand computing, operational scalability, efficiency, cost, etc., and local access to large data. Mar. 11, 2010 05:00 AM EST Reads: 468 | By Liz McMillan  We are constantly bombarded with articles and presentations about the security risks in cloud computing and why organizations need to be concerned about them as they consider a move. The truth is that organizations do need to be concerned about security – but they needn’t be paralyzed by fear. In fact, the heightened concern we’re seeing has actually become a spur to action and has begun to drive cloud security to a whole new level.
In his session at the 5th International Cloud Expo, Scott C. Sanchez, CISSP, Director of the S&T Security Portfolio at Unisys Corporation, will focus on the key areas where a successful migration to cloud computing can actually improve security and reduce risk, and address some of the major issues to account for before and during that migration. Mar. 11, 2010 04:45 AM EST Reads: 578 |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |


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Cloud Computing Power Panel Live from Times Square
View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.
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Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.
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The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market. |
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Cloud Expo Breaking News By Elizabeth White  What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or ... Mar. 11, 2010 06:00 AM EST Reads: 448 | By Salvatore Genovese  Data accumulation rates are growing astronomically and managing data in traditional ways is getting difficult in the same proportion. Hadoop is emerging as a champion in large-scale data management needs; however, it req... Mar. 11, 2010 05:00 AM EST Reads: 468 | By Liz McMillan  We are constantly bombarded with articles and presentations about the security risks in cloud computing and why organizations need to be concerned about them as they consider a move. The truth is that organizations do ne... Mar. 11, 2010 04:45 AM EST Reads: 578 | By Pat Romanski  From internal collaboration to supplier and customer interactions, enterprises are discovering new ways of increasing productivity, process accountability, and connecting those challenging "white spaces" that exist betwe... Mar. 10, 2010 09:45 PM EST Reads: 556 | By Jeremy Geelan  SOASTA, a Bronze Sponsor of 5th International Cloud Expo cloud computing conference, upcoming next month in New York (April 19-21, 2010), has been named by the Wall Street Journal as one of the fifty "hottest" VC-backed ... Mar. 10, 2010 04:30 PM EST Reads: 525 |
Conference News & Updates  By Carmen Gonzalez 5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries. Reads: 9,676  By Fuat Kircaali This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. Reads: 8,115  By Carmen Gonzalez Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo. Reads: 7,259  By Cloud News Desk SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show. Reads: 8,851  By Cloud News Desk The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far. Reads: 8,109  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 8,722  By Jeremy Geelan Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open! Reads: 12,196  By Ellen Rubin The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. Reads: 7,888  By Bill Roth The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer. Reads: 7,814  By Roger Strukhoff Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs. Reads: 8,225  By John Savageau Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world. Reads: 5,713  By Carmen Gonzalez The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Reads: 7,047  By Fuat Kircaali As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events.
Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago.
As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events. Reads: 3,581  By Carmen Gonzalez Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form.
Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City.
I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates. Reads: 4,293 |
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com. |
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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The World's Most Influential Blogs By Jeremy Geelan  Samuel Taylor Coleridge, whom most people know as an English poet, also wrote some very nice prose about words. For example he was the one who summed up poetry itself as being about, above all, choosing "the best possible words in the best possible order." Another fellow who knew a thing ... Mar. 11, 2010 09:00 AM EST Reads: 1,073 | By Tony Bishop  Virtualization is the topic du jour in IT today. The technology is cool, the attributes are slick and now the stock market even is tracking it. The adoption problem that is facing virtualization strategies stems from a bottom up IT driven approach versus a top down business aligned approach. Further... Mar. 11, 2010 09:00 AM EST Reads: 530 | By Reuven Cohen  For those of you unfamiliar with the concept, the general idea of Ubiquitous Computing is a shift in computing where a small, inexpensive, robust network of processing devices, is distributed at all scales throughout everyday life and generally used in common-place objects and purposes. More simply,... Mar. 11, 2010 07:15 AM EST Reads: 249 | By Ray DePena  Thank you for your patience while I gathered my thoughts on positioning the enterprise for cloud computing. In the article, “Silicon in the Cloud“, we discussed the influence of semiconductor innovation, particularly multi-core developments, on systems virtualization, and the resulting business mod... Mar. 11, 2010 07:00 AM EST Reads: 312 |
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