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SYS-CON's 5th International Virtualization Conference & Expo: Themes & Topics
A round-up of the Virtualization themes & topics being discussed March 30 - April 1, 2009, in New York

From Automation to Virtual Security, a round-up of the Virtualization themes & topics being discussed March 30-April 1, 2009, in New York City by the world-class speaker faculty at the 5th International Virtualization Conference & Expo being held in The Roosevelt Hotel, in midtown Manhattan.

Beyond Datacenter Virtualization - How can the benefits of virtualization now be applied to transform branch and remote office efficiency and productivity? Where do new opportunities lie for realizing a truly dynamic enterprise? Certeon's Co-Founder & Director of Research, Shawn Cooney, will be giving a session in NYC in which he will argue that it is time for virtualization to take its impact beyond the datacenter.

Business Change Through Virtualization - Virtualization transforms a hardware purchase into a time-boxed resource rental for the customers of IT. How else can we leverage this technology change to drive business change in our IT organizations? Fortisphere Co-Founder & CTO John Suit will in his New York session discuss the types of management platforms that will drive eager adoption of virtualization and IT services across the organization.

Client-Hosted Virtualization - Gartner reports that the five-year TCO of corporate PCs is approximately 10 times the purchase price, a significant IT expenditure. Clearly this can be reduced, but doing so requires rethinking how desktops and laptops are managed and supported. In his session in NYC Neocleus VP Bill Corrigan will overview how client-hosted virtualization offers a different approach to controlling the corporate image without compromising security, ultimately reducing TCO of corporate-owned desktops and laptops.

Compliance - The key to virtualization success, contends Embotics CEO Jay Litkey, is the ability to maintain compliance. Everything known about ensuring physical server compliance, such as configuration, access control and security is still relevant and needs to be adjusted to fit in the virtual server space. Litkey will be giving a session in New York looking at compliance control when copying, moving and consolidating servers and data centers.

Desktop Virtualization - Desktop virtualization is moving forward apace and keeping up is a major task. Martin Ingram, VP of Strategy at AppSense, is giving a session in New York looking at the virtualization technologies (hardware, operating system, application and user) and where they can be used (hosted, client and cloud). The session will equip you to evaluate all the technologies, their relevance for your users and the benefits you should expect.

Endpoint Virtualization - The separation of user data from applications can give IT greater control over protecting information assets. In a session devoted to "Leveraging Endpoint Virtualization," Symantec's Sr. VP of Strategy Ken Berryman will be discussing in NYC how on-demand streaming of applications in virtual layers can provide additional benefits by eliminating conflicts between applications.

Flexible I/O - see Self-Virtualizing Devices

Future of the Virtual Enterprise - In a session in New York exploring the advancements in database virtualization techniques that make data in the clouds a viable reality, Xeround VP John Trembley will discuss how most architectures employ a classic hot-standby with replication model which is both woefully inadequate.

Legal Pitfalls of Virtualization - Little thought goes into the legal implications of moving to a virtualized environment. So in his informative session, Attorney at Law David Snead will cover upstream, downstream and corporate liability issues associated with acquiring, using and distributing virtualized and cloud computing products. A similar session was a huge success on the West Coast, at the 4th International Virtualization Conference & Expo. Now Snead bring it to NYC.

Performance & Capacity Management - The dynamic nature of virtualized systems introduces issues that were not present in the physical world. Furthermore the virtualization process breaks many of the resource based methods that performance management was done in the past. Bernd Harzog from APM Experts will be giving a session in New York in which delegates will find out what the criteria are for how to evaluate virtualization performance management products, and how those criteria are applied to popular products on the market today.

Security - Virtualization breeds new security challenges, attack surfaces, and a swath of availability implications. In his session in NYC, IBM virtualization security expert Joshua Corman will examine these new threats and outline best practices and strategies for how to securely adopt virtualization without constraining the innovation and flexibility it offers.

Self-Virtualizing Devices - In a session focused on new methods to achieve improvements with flexible, self-virtualizing PCIe devices, while also reducing costs, the Chief Scientist of Netronome Systems, Derek McAuley, will introduce delegates in New York to the notion of "Flexible I/O for Self-Virtualizing Devices."

Server-Based Security - In his New York session, Bill McGee - Co-Founder & VP of Technology at Third Brigade - will discuss the key security and compliance challenges affecting physical, virtual and cloud computing server environments.McGeee will discus how, though virtualization has poked serious holes into traditional perimeter security controls and cloud computing has effectively evaporated them, firewalls and IDS/IPS are not obsolete.

VDI - The journey to desktop virtualization will take many steps but will desktop environments be able to pass the Virtualization Turing Test? Ami Holder from Tranxition is giving a session in New York in which delegates will be able to learn about best practices for bringing their users’ personalized environments along to a VDI environment so they can achieve the cost benefits of VDI without imposing major disruption and lost productivity on their user base.

Virtual Security - Security is a critical issue that, left unaddressed, will ultimately negate many of the benefits or virtualization. Virtualization security expert Ted Ritter, from Nemertes Research, will be giving an intriguing session in NYC that covers the principal elements of virtualization security, the solutions and vendors in the space and recommendations for organizations that are struggling to secure the benefits of their virtualization efforts.

Virtualization Turing Test - see VDI

VM Densities - Systems management solutions are now available today that can help companies proactively and continually monitor resource utilization to better optimize current virtual infrastructure investments with the goal being to significantly increase VM densities and to lower the cost per VM. The Founder & CEO of VKernel will be giving a session in New York showing delegates how to get the most out of their existing virtualization hardware and software investments – instantly saving money and enabling them to even delay future hardware/capacity purchases, while still growing their environment and meeting performance standards.

Cloud Computing Technology Contributors of 2009
10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, BitRock, BlueLock, Boomi , Box.net, Canaan Partners, Casdex, Chris Richardson Consulting, CITTIO, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks, Cloudscape.ws, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, Elastra, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX, G.ho.st, Gear6, GigaSpaces, GoGrid, GraphLogic, GridGain, IBRIX, InfoQ, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Linxter, Mohr Davidow Ventures, MessageLabs, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, Netmagic, NewServers, Ocarina Networks, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, RampRate, Red Hat, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath, Salesforce.com, Sapotek, Saugatuck Technology, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, Weber Shandwick, Widen Enterprises, XCalibre, Zabovo.com, Zeus Technology, and Zuora.

Virtualization Technology Contributors of 2009
123Together.com, 361 Degrees, 3PAR, 8e6 Technologies, A10 Networks, Aastra, Accario, Accellion, AccessFlow, AceNet, ACMA, Acronis, Actional, activePDF, Acxiom, Adaptec, ADC, Adder, Adexis, Adtran, Agilysys, Agito Networks, AirMagnet, Akorri, ALADDIN Knowledge Systems, Alcatel-Lucent, Alert Logic, AlterPoint, Altor Networks, AMAX, AMCC, Amyuni, Apani, APC, APCON, APM Experts, Appistry, Applied Innovations, Apptio, Aquantia, Arastra, Aravo, Arbor Solutions, ArcSight, Areohive Networks, Array Networks, Arrow ECS, ARTEC - Computer, Asigra, Asoka USA, Aspera, Astaro Internet Security, Atempo, ATEN Technology, Attune Systems, AutoVirt, Avanade, Avaquest, Avaya, Aventiv-NomaDesk, Avocent, AVTECH, AXIOMTEK, BakBone, BBN Technologies, BDNA, BEA Systems, Bedsole, Benchmark Capital, Berkeley Varitronics, BigFix, Bivio Networks, Blade Network, Blue Lane, BlueArc, BluePoint, BlueStripe, Bobcares, Bosanova, Brigh Technologies, Brocade, CA, CalAmp, Capitial Trust Ventures, Cassatt, Catbird, Cayenne, CDG, Ceedo, Certeon, Champion Solutions, Check Point Software, Chip PC, CiRBA, Citihub, Citrix Systems, ClearCube, CommVault, Compass America, Compellent, Compugen, Computer Lab International, Concentsus, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, cPanel, Credit Suisse, Crosswalk, CrystalTech Web Hosting, CSC, Data Domain, Databarracks, DataCore, DataDirect, Datagardens, DataPipe, DataSynapse, DC3 Solutions, Dell, EqualLogic, Desktone, Devon IT, Digipede, Doctrino Systems, DocuSign, DoubleTake Software, Dynamic Network Factory, DynamicOps, Ecora Software, eG Innovations, Egenera, Electric Cloud, Electrorack, Embotics, Emulex, Endeavors Technology, Enigmatic, Enomaly, Entuity, EqualLogic, Ericom, EVault, Evolving Solutions, Exinda, eXludus, Extentrix Systems, F5Networks, FalconStor, Faronics, FastScale, FastSoft, FOCUS Consulting, Fortinet, Fortisphere, Fugitive LLC, Fujitsu Systems, Fusepoint, FusionStorm, Gateworks, Getronics, Gibraltar Solutions, GlassHouse Technologies, GlobalFluency, GlobalSCAPE, GlobalSign, Green Hills Software, Grid Dynamics, GRIDtoday, groupSPARK, Hiperware, Hitachi Data Systems, Hubspan, Hurricane Electric, Hyper9, HyPerformix, Hyperic, I2 Technology, IGEL Technology, Ignite Consulting, Illumita, IMEX Research, Incipient, Insight Venture Partners, InstallFree, INSYSTEK,Integrien, Ipswitch, Isilon Systems, iTrinegy, KACE, Kaseya, KI Lipton, Kidaro, Kingston Technology, KnownHost, Lanamark, LeftHand Networks, Lenovo, Leostream, Liquid Computing, Lucid8, LynuxWorks, Magirus, Mailtrust, Mainline, ManageIQ, ManageSoft, Marathon Technologies, Marketo, Markitects, McAfee, Meridian IT, Metron, Microsemi, Microserv, Mid-Atlantic Computers, MIMOS, Mimosa Systems, Mindbridge Software, Miva Merchant, MonoSphere, Morph Labs, Mxi Technologies. mySoftIT, Nagarro, Namescape, Ncomputing, NEC, Nemertes, NeoPath, Neoware, Net Magic, NetApp, Neterion, NetEx, NetIQ, Netuitive, Network Appliance, Neverfail, New Age Technologies, New Idea Engineering, NewTek, Nexenta, NextIO. Nimsoft, Niyuta, NoMachine, Nortel, Novell, Old Road Computing, Omnitron, On The Avenue, ONStor, Opalis Software, Open Kernel Labs, OpenHosting, OpenSpan, Optaros, Opus Capital, PacketTrap, Palm, Inc., Panda Security, Pano Logic, Pattern Insight, Peak IP Solutions, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, Pinnacle Cart, Pivot3, Platespin, Proofpoint, ProServeIT, ProSync, Provision Networks, , Q1 Labs, QG Software, Qualys, Quest Software, R1Soft, Racemi, RACKWISE, Radiant Logic, Raritan, Raxco Software, Red Hat, Reflex Security, Regan Technologies, Resolution Enterprises, RF Code, Riverbed, RSA Security, Ruckus Wireless, Sagent Solutions, SanDisk, SAVVIS, ScaleMP, Scalent Systems, ScienceLogic, ScriptLogic, Seanodes, Secure Command, Secure Computing, Sentillion, ServInt, Shavlik, Silpion, SIMtone, Singularity Technologies, Sitemasher, SmarterTools, Socialcast, SoftLayer, SolarWinds, SolutionSet, Sonasoft, SSH Communications Security, StackSafe, Starfire, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StorageCraft, StorageNetworking.org, StorMagic, Stratus, Sun Microsystems , Oren Tech, SunView, Supermicro,, Surgient, SWsoft, Sycros, Symantec, Systar, Telecompute, The 451 Group, The Israeli Association of Grid Technologies, TheInfoPro, ThinkEquity Partners, ThinPrint, Third Brigade, Tideway, Tigerpaw, TOA Solutions, ToutVirtual, Train Signal, TRANGO Virtual Processors, Tresys Technology, Trigence, Tripwire, Twisted Pair Solutions, UK-2 Limited, Ulteo, UniPrint, United Devices, V.i. Labs, VaST Systems, VDIworks, VeeAm Software, Veodia, Verio, VeriSign, Vicom, Vigilar, VirtenSys, Virtera, Virtual Computer, Virtual Iron, VirtualizationChat.com, VirtualLogix, Virtugo, Virtutech, Visionapp, VisionCore, VKernel, VM People, VM6, VMLogix, vmSight, vThere, Vyatta, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo.

AJAX & RIA Technology Contributors of 2009
3Tera, Abaque, Accenture, AccuRev, AccuSoft, Active Endpoints, Active Inquiry, ActiveState, Actuate, Adaptive Blue, Adaptive Path, Adobe Systems, Afrous Dashboard, Agitar Software, AGOSYS, AJAX 13, Akamai, Alfresco, Allurent, Alpha Software, Altova, Amazon.com, Appcelerator, Appeon, Apple Computer, Applibase, , AppTrigger, Apress, Aptana, Aragon Consulting, Art & Logic, Ask Pivot, Asperon, Astreya, Atlassian, Aztecsoft, Azul Systems,, BackBase, Barracuda Networks, Baynote, BEA Systems, Bizwhazee, Black Duck, Blogtronix, BlueFolder, BlueTie, BondDesk, Borland, BOSSdev, Bottomline, BScaler, Bungee Labs, Burton Group, CambrianHouse, Canoo Engineering, Cassatt, Cast Iron, Catalyst Resources, Cenzic, Chordiant, CIGNEX, Cisco Systems, Cision, Citrix Systems, Claria, Clearspring, CodeFlare, Codign, Coghead, Cognizant, ComponentArt, ComponentOne, Conference Guru, Coradiant, Corent Technology, CoreSpeed, Corizon, Crescendo Networks, CSS Group, cStar Technologies, CSW Group, Curl, Cybage, Cynergy Systems, Dapper, Dassault Systèmes, DataDirect, Day Software, dCongo, deCarta, Dell, Denim Group, Denodo, Design Universe, DeviceAnywhere, Dialcom, Dice.com, DiscountASP.NET, DotNetNuke, Drangonfly, DreamFace Interactive, Dynamic Toolbar, DynaTrace, EffectiveUI, Egnyte, Ektron, Elastic Path, Elementool, EMC, Encanvas, ENOVIA Matrix One, EnterpriseDB, Ephox, esnips, ESRI, Etelos Systems, etouch, Evans Data, Exadel, ezAJAX, F5 Networks, FeedbackFX, Fig Leaf Software, Finetooth, Fiorano Software, firstRain, FiveRuns, Foldera, Force10 Networks, Fortify, Forum Systems, Fotango, Freewebs, froglogic, Funambol, FundingPost, Furtherahead.com, Fusion Technologies, Gaggle.Net, GemStone, genius.com, Genuitec, Gizmox, Glassbox, GoGrid, Gomez, Inc., GreenHat, GreenPoint, GridApp Systems, Groupware Technology, Helmi Technologies, Hitachi America, Hosting.com, HostMySite.com, HP Software, Hummer Winblad Venture Partners, Ibiza Software, IBM, ICEsoft, ILOG, Impetus, iNetOffice, Infinilogic, Infragistics, Ingres, Inimit, Innominds, Innoopract, inpowr, InsideView, Instancy, Instantiations, Integration New Media, Intel, IntelliObjects, Intelliun, Interactive Networks, InterSystems, Isomorphic, IT Mill, ITtoolbox, JackBE, JadeLiquid, JasperSoft, Javeline, JBoss, JellyCloud, JetBrains, Jive Software, K2, Kaazing, Kapow, Keynote Systems, KonoLive, Krugle, Laszlo Systems, Lightstreamer, M/Gateway, Magic Software, Mainsoft, Manning Publications, Marathon Technologies, Mashery, Mashmatrix, MaxiScale, MB Technologies, Metia Software, Microsoft, Midnight Coders, Molecular, MomentumSI, Morfik, Neocleus, Neotys, Netfective, Netmite, NetSuite, Nexaweb, Nextapp, NextAxiom, NextDB.net, Nirvanix, Nitobi, Northwoods Software, Novell, Novulo, OASIS, ObjectWave, OpenLink, OpenLogic, OpenSpot, OpenWave, OPNET, OpSource, Oracle, OrangeHRM, OSS Nokalva, Parasoft, Passport Corporation, Pentaho, Perforce, Pervasive Software, Primavera Systems, PushToTest, QLogic, Quasar Technologies, Quest Software, Rackable Systems, Radialpoint, RadView Software, Rearden Commerce, Recursion Software, Red Hat, Roaring Penguin, Salesforce.com, SAP, Saven Technologies, Scalix, Servoy, SkillBuilders, Skyway, SL Corporation, SlickEdit, SnapLogic, SOA Software, Software AG, Software FX, Sonic Software, SoonR, Splunk, SugarCRM, Sun Microsystems, Sybase, iAnywhere Solutions, Symphoniq, TeaLeaf Technology, Tele Atlas, telerik, ThinkFree, TIBCO Software, TriveraTechnologies, Valtech, Visual Mining, VMware, Vocus, WatchFire, WaveMaker, Web Spiders, WebAppCabaret, Webtide, Wipro, WSO2, XAware, Xenos, Xythos Software, Yahoo!, Zapatec, ZCubes, Zimbra, ZOHO, and Zoovy.

SOA / WOA Technology Contributors of 2009
/n Software, Aberdeen Group, Abovo Group, AccelTree, activePDF, ActiveServers, Actuate, AdventNet, AgentWare, Agilent Technologies, AgilePath, Altova, AmberPoint, AMD, Amentra, American Coders, Amyuni, AppSense, Apptricity, Aprimo, Arbortext, Attachmate, Autodesk, Azul Systems, BEA Systems, B-hive, Black Hat, BlackDuck Software, BlueNote Networks, BMC Software, Borland, BroadVision, Business Objects, CA, CalAmp, CapGemini, Catalyst Systems, CheckFree, ClearApp, Codagen, COGNOS, ComponentSource, Composite Software, CSC, Compuware, Covalent, DevelopMentor, DigitalAssets, Eclipse.org, Embarcadero Technologies, EnterpriseDB, Fair Isaac, Farata Systems, Fiorano, Forum Systems, Fuego, Fujitsu, Gartner Group, Gizmox Systems, Global Knowledge, Gluecode Software, GT Software, Gutenberg Communications, HP, HiT Software, Hitachi, HP Bluestone, Information Builders, Interwoven, Ipedo, iTKO, J9 Technologies, Jacada, JustSystems, Layer 7 Technologies, LogicLibrary, LogiXML, MacroVision, Maestro CMS, Magoo Software, McAfee.com, Mellanox, Micro Focus, Mindreef, MKS / Mortice Kern Systems, NASTEL Technologies, NEON Systems, NetIQ, OMG, Object Management Group, ObjectBuilders, ObjectFocus, Objective Solutions, Open Text, OpenLogic, OpenMake, OpenSpan, OpTier, Optika, Oracle, PaperThin, PerfectXML, Perficient, Inc, preEmptive Solutions, Progress Software, Prolifics, Rackspace, Red Hat / JBoss, Rogue Wave, RSA Security, SAP, Sapiens, Seagull Software, Seapine Software, ServerLogic, SOALogix, SOAMatrix, Sonic Software, SpikeSource, StrikeIron, Sybase, Telelogic, Teradata, Thinstall, Thoughtworks, TIBCO Software, Tidal Software, VeriSign, Versant, Versata, Vertigo Software, Visual Numerics, Vitria, Vordel, Wakesoft, Web Age Solutions, WebLayers, Webmetrics, Websense, Wily Technology, WinMill Software, WSO2, XMethods, XMLCities, ZapThink, and Zend Technologies.

About Jeremy Geelan
Jeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is Conference Chair of the worldwide Cloud Expo series, of the Virtualization Conference series, and of the uppcoming UlitzerLIVE! event. He's founder of Cloud Computing Journal, Web 2.0 Journal, AJAX & RIA Journal and other leading SYS-CON titles. From 2000-6, as first editorial director and then group publisher of SYS-CON Media, he was responsible for the development of all new titles and i-Technology portals for the firm. Today he has complete responsibility for the content of SYS-CON's entire portfolio of Events. He regularly represents SYS-CON Media & Events at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of "Power Panels with Jeremy Geelan" on SYS-CON.TV.

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Reader Feedback: Page 1 of 1

It might also be worth checking out SaaSPlex. www.saasplex.com

The SaaSPlex platform was developed to address some of the operational and business issues which start to occur as organizations move from the traditional model of addressing application delivery to a utility model of delivery. Some time ago we in SaaSplex recognized that technology and infrastructure would enable the delivery of real SaaS applications to the marketplace. As a result we believed that organizations would look to align the IT spend more closely to their business objectives.

When an organization makes the move to SaaS and deploys a single application no real compromise of control is experienced, however when a second or third is added and if other web enabled applications follow suit the environment becomes harder to manage. Now imagine organizations wanting to offer multiple SaaS apps to thousands of end user organisation (e.g Telcos) how could they manage this environment? Looking ahead to Telco 2.0 and the stated aim of delivering apps as part of their strategy for the next few years and we in SaaSPlex saw an opportunity which we wanted to address.

The SaaSPlex platform is designed to manage the delivery of Multiple SaaS applications to multiple (or single) organisations with a single management platform.

It delivers: Automated deployment of any web enabled application into the cloud, Single sign on for users to all apps, Resource Management, User Management and billing.

for more feel free to contact us.

You forgot JINSPIRED which has delivered the first feature rich and scalable activity-based costing (ABC) solution for enterprise applications that dynamically assigns costs to applications, services and components based on multi-resource consumption, delivering a unified approach to performance management and cost management for cloud computing.

A Unified Approach To Performance Management and Cost Management
http://www.jinspired.com/products/jxinsight/meteringthecloud.html

Our recent product release news.
http://www.jinspired.com/products/jxinsight/new-in-5.7.html

By the way I find it hard to imagine any serious cloud computing management solution being based on a central management server architect and using traditional costing approaches unless we are talking about a basic status solution.

William

http://www.jamcracker.com .

Jamcracker provides cloud-based provisioning services that enable channel partners of all shapes and sizes (from MSPs to Tier 1 Carriers) to resell name-brand as well as niche-focused on-demand services, many of which are listed in this posting.

The commercials, in addition to connectivity, are based on Master Distribution Agreements that Jamcracker has negotiated, on behalf of its distribution partners, with the SaaS ISVs.

A complete SaaS Catalog (or Cloud Catalog...) of services available within the Jamcracker Services Delivery Network is available at http://www.saascatalog.com .

AppNexus offers scalable, enterprise-level, self-service hosting, that is fast, reliable, secure, and transparent. You can run any OS you want on our cloud. Please visit wiki.appnexus.com for more information.


Articles & Feature Stories
In part I of this series, we began our journey towards next generation enterprise transformation.  In part II, we will discuss some of the initiatives to abstract the enterprise, and create a virtual enterprise presence in the cloud. Last time, we spoke of undertaking initiatives, but what kind of initiatives?  Executive level, leadership initiatives, such as [...]
Law enforcement is no different in its IT needs and constraints from many other enterprises – they run legacy hardware. Migrating to a new on-premise system and hardware can be cost-prohibitive. This compels decision-makers to look for advice and evidence on how to successfully evolve existing solutions via the cloud. In their session at the 5th International Cloud Expo, Al Perez, Chief Software Architect at Total Computer, and Gunther Lenz, ISV Architect Evangelist at Microsoft, will discuss how Total Computer migrated its existing law enforcement solution to Windows Azure, the effort needed, the obstacles faced. The upshot – lower upfront investment, pay as you go, a new business model, scalability and reliability as well as familiar tools.
How do you tap the social media sites in a way that reaches repeat customers, ensures a consistent user experience yet internally has the peace of mind regarding the customer data, scalability, and ease of development? In their session at the 5th International Cloud Expo, Jeff Barnes, a Microsoft Architect Evangelist, and Jim Zimmerman, an ASP.NET MVP, will discuss how Thuzi has created a repeatable approach. For example, a whopping 540k people signed in just four weeks for an Outback Steakhouse “Blooming Onion” promotion. As many as 35,000 Facebook fans signed up per day. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
Do you want a top down, business-driven, automated data center where efficiencies deliver agility and the ability to innovate? Do you want to learn how to deal with challenges such as virtual machine sprawl, additional storage requirements, increased systems management requirements, new IT management processes and specialized technical skills? In his session at the 5th International Cloud Expo, Daniel Weiss, a Director in the IT Management Advisory Support Team at Unisys, will discuss how to mindfully move from virtualization into this agile environment. He will also show how to collect empirical data and apply that to making sound business decisions that will aid in guiding the future direction of your infrastructure and IT services delivery model, and explain how to analyze both your infrastructure and applications to determine the appropriate steps to take advantage of the new IT se...
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Computing Power Panel Live from Times Square

View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.

John Engates, CTO of Rackspace Live From New York City
View John Engates interviewed by Jeremy Geelan at the 2nd International Cloud Computing Expo

The Future of Technology and the Cloud in the Next 20 Years
In this SYS-CON.TV interview with Bill Coleman - the "B" in BEA Systems - discusses the shape of i-Technology to Come, anticipating with uncanny prescience the developments we know today as "Cloud Computing."

Keynote: Virtualization Beyond the Datacenter
Greschler provides examples and best practices of how organizations are leveraging virtualization beyond the datacenter.

Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.

The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market.

Cloud Expo Breaking News
Law enforcement is no different in its IT needs and constraints from many other enterprises – they run legacy hardware. Migrating to a new on-premise system and hardware can be cost-prohibitive. This compels decision-mak...
How do you tap the social media sites in a way that reaches repeat customers, ensures a consistent user experience yet internally has the peace of mind regarding the customer data, scalability, and ease of development? ...
Do you want a top down, business-driven, automated data center where efficiencies deliver agility and the ability to innovate? Do you want to learn how to deal with challenges such as virtual machine sprawl, additional s...
Identity and Access Management (IAM) is a complex challenge faced by organizations worldwide, and the introduction of cloud applications threatens to further exacerbate the matter. IAM solutions have recently emerged tha...
We are constantly bombarded with articles and presentations about the security risks in cloud computing and why organizations need to be concerned about them as they consider a move. The truth is that organizations do ne...
Conference News & Updates
5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo.
SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show.
The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open!
The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.
The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.
Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs.
Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.
The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects.
As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events. Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago. As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events.
Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form. Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates.
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Cloud Expo TV from Times Square

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Cloud Expo Show Guide
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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
In part I of this series, we began our journey towards next generation enterprise transformation.  In part II, we will discuss some of the initiatives to abstract the enterprise, and create a virtual enterprise presence in the cloud. Last time, we spoke of undertaking initiatives, but what kind of ...
Cloud Computing Journal caught up with the CEO of a major new player in the fast-emerging Cloud ecosystem - a CEO who has taken an interesting and unusual decision. While signing up as the Platinum Plus Sponsor of the 5th International Cloud Expo, he and his company have decided to remain completely...
Virtualization is the topic du jour in IT today. The technology is cool, the attributes are slick and now the stock market even is tracking it. The adoption problem that is facing virtualization strategies stems from a bottom up IT driven approach versus a top down business aligned approach. Further...
Samuel Taylor Coleridge, whom most people know as an English poet, also wrote some very nice prose about words. For example he was the one who summed up poetry itself as being about, above all, choosing "the best possible words in the best possible order."

Another fellow who knew a thing ...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
 
    Cloud Expo East
cloudcomputingexpo
2009east.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009east.sys-con.com
 
    Cloud Expo Europe
cloudexpo-europe.com
 
    GovIT Expo
govitexpo.com
 
    AJAX World
ajaxworld.com
 
    SOA World
soaworld2009.com
 

Cloud Expo 2009 Allstar Conference Faculty

MARCELLO
Unisys

SHUGAR
Yahoo!

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISCIGLI
Cloudera

BRUNETTE
Sun

FEINBERG
EMC

NAUGES
Revevol

BORUFF
CSC

NEERDAELS
Yahoo!

SNEAD
Attorney

EWE
Cenzic

SOLTERO
SpringSource

BAHAR
ParaScale

BISHOP
Adaptivity

What The Enterprise IT World Says About Cloud Expo
 
"Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalized and motivated."
  –John Funnell
Marketing Director
GDS International
 


 
"Thanks for a great event!"
  –Michael Sheehan
Technology Evangelist
Go Grid/rPath
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech